Communication Is key to Any Relationship
This article is a continuation in our series on how to think differently about insurance.
We live in the greatest age of communication. Today there are more ways to connect with each other than any other time in history. For example, we have access to personal cell phones, email, web pages, videos, social media, traditional mail and more. So why don’t you and your independent insurance agent communicate more often? And, when you do communicate with your agent, what kind, and how much, communication is valuable to the agent/client relationship? Reichley Insurance is attempting to create a new way of thinking about the agent/client insurance relationship.
Let us start by asking and answering the following question, “What kind of communication and service are you getting from your agent”? If all your agent does is send you a policy and an invoice, then your agent is way overpaid. There is so much more that an agent shouldbe doing to educate and serve you. Here are a few examples of what our agents at Reichley Insurance do:
- We ask questions about your risks.
- We educate you on these risks and their impact.
- Together we select a program that fits your needs.
- We continue to educate you through regular communication.
- Our web page offers ongoing education.
- If there is an important event that may affect you, we offer solutions.
- We send you automatic emails about every policy transaction.
- We provide a letter with each insured renewal package explaining coverage changes and options.
- Our experienced staff is able to clearly discuss issues and solutions.
Recent J.D. Powers & Associates.com score study found consumers find agents easier to use than a black-box 800 number or a website, and still prefer to finalize their purchase through an agent whom they can visit or call. In today’s cyber world, an agent should provide that desired personal touch. At Reichley Insurance, our employees are committed to developing ongoing communication with our clients, and striving to exceed your expectations.