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Two Ways to View Insurance

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Tom And Harrys Excellent Adventure

Inside the bustling confines of Café Caffeine, amidst the clinking of cups and the murmur of conversation, sat two friends and insurance agents, Tom and Harry, engaged in a spirited debate. Tom was a stickler for slashing prices, while Harry prided himself on selling the value, not just the steak.

Tom: “Harry, you’ve got to admit, nothing makes the phone ring like screaming, ‘Discounts! Get your discounts here!’ It’s like opening the floodgates.”

Harry, with a mischievous grin: “Oh, Tom, that’s one way to do it. If you’re running a supermarket sweep. Me? I prefer to think of insurance as fine dining, a vule. Why sell fast food when you can offer a gourmet experience?”

Tom: “Gourmet? It’s insurance, Harry, not a Michelin-star restaurant. People want savings, not caviar with their coverage.”

Harry: “Ah, but that’s where you’re missing the true value or flavor, my friend. When I sell a policy, I’m not just offering protection; I’m selling peace of mind and 24/7 concierge. It’s like insurance à la carte. Sure, you might lure them in with discounts, but I keep them coming back with the full-service experience.”

Tom: “Concierge, huh? What do you do, tuck them in at night and read them their policy until they fall asleep?”

Harry, laughing: “Only on request. But think about it. When someone’s life goes sideways, they don’t remember the 10% they saved. They remember the voice on the line or the personal visit, helping them patch their world back together. That’s value, my friend.”

Tom, chuckling: “I suppose next you’ll offer to insure their heartbreak too?”

Harry: “Now there’s an idea! ‘Broken hearts mended here. Terms and conditions apply.’ I’d buy that.”

Tom: “Alright, Harry, you’ve made your point. Value has its… well, value. But if you start offering heartbreak insurance, sign me up. I might finally get over my high school crush.”

Harry: “Deal. But it comes with a premium. After all, the true value is priceless.”

As they shared a laugh, it was clear that while their methods might diverge, their hearts and their humor were in the right place. In the world of insurance, whether you’re selling on price or on value, the real win is in making sure your clients feel protected, appreciated, and, yes, even a little bit entertained.

 

 

Continuous Learning, An Agents Best Resource

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In the realm of insurance, knowledge is more than just power, it’s the cornerstone of client trust and industry success. Let’s look at how a deeper understanding and continuous learning in insurance can revolutionize client interactions and establish a dominant presence in the market.Top of Form

 

The Pitfall of Surface-Level Knowledge

In a world awash with information, it’s easy for insurance agents to fall into the trap of relying too heavily on internet forums and superficial knowledge. However, this approach often leads to generic solutions that fail to resonate with clients’ unique needs. The key to breaking out of this cycle is a deeper, more nuanced understanding of insurance products and market trends.

Engaging with Insight

Effective client engagement starts with asking the right questions. This isn’t just about understanding what clients need; it’s about uncovering their underlying concerns and aspirations. The initial client meeting is not just a formality, it’s an opportunity to establish a strong value proposition rooted in comprehensive knowledge and genuine interest in the client’s well-being.

Customized Communication

No two clients are the same, and their needs vary significantly. A one-size-fits-all approach is a recipe for mediocrity. Education empowers agents to tailor their communication and solutions, ensuring that each client feels heard, understood, and valued.

Proactive Transformation

The insurance industry is dynamic, and staying abreast of changes is not optional—it’s essential. Educated agents don’t just respond to trends; they anticipate them. By embracing a proactive approach to learning and client education, agents can transform the industry’s reputation from transactional to consultative, building long-term relationships based on trust and expertise.

The path to domination in the insurance industry is paved with continuous learning and client-centric education. By committing to deep knowledge and personalized engagement, agents can transcend the ordinary, turning every client interaction into an opportunity for growth and success.

Three Key Action To Improve Your Personal Insurance In 2024

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In 2024, as in any year, managing your home and auto insurance effectively is crucial for financial security and peace of mind. Here are three key actions individuals should take to ensure they are optimally covered:

  1. Regularly Review and Update Policies

Why It’s Important:

Adapting to Changes: Life circumstances change—like buying a new car, renovating a home, or even changes in local laws—that can affect insurance needs.

Cost-Efficiency: Regular reviews can help you find better rates or discounts you might now qualify for and consider cost-shifting of dollars within your current insurance program to develop a stronger risk response if your budget for coverage is already reached its maximum.  Please only do so with the guidance of your agent so that all changes are fully understood, and risk assumptions are managed.

How to Do It:

Annual Check-ups: Set a yearly reminder to review your policies.

Consult with Professionals: Seek advice from insurance agents to understand changes in the market and how they impact your coverage.

  1. Increase Your Understanding of Insurance Terms and Coverage

Why It’s Important:

Avoiding Underinsurance: Lack of understanding can lead to inadequate coverage, leaving you vulnerable in the event of an accident or home damage.

Making Informed Decisions: Knowing what you’re buying helps in choosing the right coverage for your needs.

How to Do It:

Educational Resources: Utilize resources provided by insurance companies, or independent educational websites.

Ask Questions: Don’t hesitate to ask your insurance provider to clarify terms or coverage details.

  1. Explore Discounts and Bundling Options

Why It’s Important:

Cost Savings: Many insurers offer discounts for things like multiple policies, safe driving, or home security upgrades.

Convenience: Bundling home and auto insurance can simplify your financial management and often leads to discounts.

How to Do It:

Research: Have your agent look into various insurers to see what discounts they offer.

Negotiate: Don’t be afraid to negotiate with your current provider for better rates, especially if you have a good history with them.

Managing your home and auto insurance is an ongoing process. By staying informed, reviewing your policies regularly, and exploring all available options, you can ensure that you have adequate coverage without overspending. Remember, the best insurance policy is one that is tailored to your specific needs and circumstances.

Three Ways a Business Can Reduce Liability and Risk

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In today’s complex business environment, managing liability and risk is more critical than ever. Whether you’re running a small startup or a large corporation, a proactive approach to risk management can not only safeguard your assets but also enhance your business’s overall resilience. Here are three effective ways to reduce liability and risk in your business:

  1. Implement Comprehensive Training Programs

Why It’s Essential:

Reduces Human Error: A significant portion of business risks stem from employee mistakes. Well-trained employees are less likely to make errors that could lead to liability issues.

Promotes a Culture of Safety: Regular training fosters a workplace culture that prioritizes safety and compliance, thereby reducing the likelihood of accidents and legal issues.

How to Do It:

Regular Training Sessions: Conduct training sessions that focus on workplace safety, legal compliance, and best practices specific to your industry.

Continuous Learning: Keep training programs up-to-date with the latest regulations and industry standards.

Many carriers offer Loss Control services that are not just about identifying risks they are concerned about but give access to extensive libraries of safety training information and programs designed to assist policyholders with better proactive loss control and training.  Contact your agent to find out more about what your insurance carrier may offer.

  1. Invest in Adequate Insurance Coverage

Why It’s Important:

Financial Protection: Insurance is a critical tool for mitigating financial risks arising from lawsuits, accidents, or unforeseen events.

Compliance with Laws: Certain types of insurance, like workers’ compensation, may be legally required, depending on your location and industry.

How to Do It:

Risk Assessment: Conduct a thorough risk assessment to identify potential liabilities specific to your business.

Customize Insurance Plans: Work with insurance professionals to tailor insurance coverage to your business’s unique needs. Cost shifting of dollars within your current insurance program can develop a stronger risk response if your budget for coverage is already reached its maximum.  Please only do so with the guidance of your agent so that all changes are fully understood and risk assumptions are managed.

  1. Develop and Enforce Strong Policies and Procedures

Why It’s Crucial:

Prevents Misconduct: Clear policies and procedures help in preventing unethical behavior or business practices that could lead to legal troubles.

Standardizes Operations: Well-defined procedures ensure consistency in operations, reducing the risk of accidents and errors.

How to Do It:

Document Policies: Clearly document all company policies, including those related to employee conduct, safety protocols, and customer interactions.

Regular Reviews and Updates: Continually review and update these policies to adapt to new laws, technologies, and business changes.

Reducing liability and risk is not a one-time effort but an ongoing process that requires diligence, foresight, and adaptability. By investing in comprehensive training, securing adequate insurance coverage, and developing strong internal policies, businesses can create a more secure and stable environment. This proactive approach not only protects the company’s assets but also contributes to its long-term success and reputation. Remember, in the world of business, being prepared is always better than being caught off guard.

The Problems Many Businesses Have With Their Agents

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I talk to people regularly who tell me that they are not happy with their agent.  I hear statements like, “My agent does not understand my business”, “My insurance program is not matched to my business”, or “My agent always tries to sell me more insurance.”  These are common issues in the business community. I have found that the key issue with most of these concerns has less to do with the agent, and more to do with how the customer goes about selecting the agent.  What?–How can that be true?

Most agents are just trying to sell insurance and move on to the next account.  They are not bad people, but they have been trained to sell.  Our agents are different; first and foremost, we are trained to serve.

Too often customers go about selecting their agent through bidding out their insurance and then selecting the lowest bidder.

Here is a great quote form the movie Armageddon, when the team of oil drillers are sitting in the space shuttle ready to lift off, and having second thoughts.  “You realize we’re sitting on 45,000 pounds of fuel, one nuclear warhead and a thing that has 270,000 moving parts built by the lowest bidder?  Makes you feel good doesn’t it?” Rockhound played by Owen Wilson.

My contention is that the process by which clients select their agent is flawed, and there is a better way.  By only looking at the lowest price, you are missing the most important part of the process; getting the best possible combination, of coverage, risk management, customer service, and price designed for your specific business.

If buyers were to select agents on something other than price, they would be much happier.  Here is what to look for in an agent:

  • A good agent will have access to many markets, making price consistent between most agents.
  • Staff experience.
  • Special training and credentials.
  • Have conversations with prospective agents. Simply asking questions does not mean you have to work with them.  This is a chance for you to get a feel for how they work and if you feel comfortable with them.
  • A good agent needs a high emotional IQ. This includes the ability to listen and empathize with clients on a deeper level in order to discern what they really want and need.

 

Now go win the day!

Are You Sure You Know What’s In Your Policy?

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You may not be aware of all the underlying aspects that influence the cost of your insurance coverage. You might question why insurance is so expensive when attempting to compare prices. Prices might vary significantly from one company to another. There is not doubt premiums are going up and coverage is changing.

Trends we are seeing now with many carries affect your insurance, not is a good way. Some insurers, to lower their costs, here are examples.

  1. Reducing sub-limits on your policy.
  2. Adding a percentage deductible rather than a flat dollar deductible.
  3. Limiting sewer line coverage for homes over 50 years in age.
  4. Changing loss of use coverage to a reduced amount of time.

What Can You Do To Minimize Your Risk

  • Read your policy and any renewal coverage change bullitins.
  • Call your agent if you have any questions.
  • Understand which coverage limitations you are ok with and which ones you are not. Then request changes.

You Want An Insurance Program That Will:

  • Respond when a loss occurs.
  • Having an agent who will respond to your questions and help you when you need it.
  • It is priced correctly for the risk you have.

There is no one-size-fits-all insurance policy.

Insurance is not a product. It is a promise and a trusted relationship. Here at Reichley Insurance Agency, we are not going to sell you something you don’t need. We want to talk to you, determine your needs, and get you covered at the right price.

 

 

 

 

How Agents Should Serve Their Customers

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In today’s fast-paced business world, providing excellent customer service is more important than ever. With so many options available to consumers, businesses must strive to provide exceptional service to keep their customers happy and loyal. Here are four keys to customer service that can help businesses stand out in a competitive marketplace:

Listen to your customers:

The first key to great customer service is listening to your customers. When customers feel like they are being heard and understood, they are more likely to become loyal customers. Make sure you are actively listening to your customers, whether they are complaining or praising your business. Respond to their concerns and provide solutions to their problems. This will show your customers that you value their feedback and are committed to providing excellent service.

Be responsive:

Customers expect businesses to be responsive to their needs. When customers reach out to your business, whether it’s through email, social media, or phone, respond as quickly as possible. Even if you don’t have an immediate solution to their problem, let them know that you are working on it and will get back to them as soon as possible. Being responsive shows that you care about your customers and are committed to providing excellent service.

Personalize your interactions:

Customers appreciate personalized interactions with businesses. When you personalize your interactions, you show your customers that you care about them as individuals, not just as customers. Use your customers’ names when you communicate with them, and remember their preferences and past interactions with your business. This will help you provide a more personalized experience that will make your customers feel valued and appreciated.

Go above and beyond:

To truly stand out in the marketplace, businesses must go above and beyond to provide excellent customer service. This means anticipating your customers’ needs and providing solutions before they even ask. It also means providing unexpected perks and rewards to show your customers that you value their business. Going above and beyond can help you build strong relationships with your customers and turn them into loyal advocates for your business.

In conclusion, providing excellent customer service is essential for businesses that want to stand out in a competitive marketplace. By listening to your customers, being responsive, personalizing your interactions, and going above and beyond, you can create a customer service experience that will make your customers feel valued and appreciated.

How To Develop Good Cyber Habits

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It is important to develop good cyber security h3abits In 2022, as more than 10 million Americans were the victims of identity theft 2022. With as much as $700 billion lost annually due to cybercrime, protecting your personal information and assets is more important than ever.

Here are some good cyber security habits.

  • Review your family’s social media usage frequently to ensure that they are not oversharing online.
  • Utilize robust, intricate passwords to prevent criminals from guessing your credentials.
  • Never use the same password for multiple accounts.
  • When available, enable two-factor authentication on sensitive accounts.
  • Encourage your family to search their inboxes for Brand Indicators for Message Identification (BIMI) as a sign of safer messages.
  • Do not click on links or download attachments in unsolicited emails.
  • Enable continuous and automatic backups of photos, documents, and other important data.
  • Update all of your devices, including the Internet of Things (IoT) and smart devices, to the most current operating system.
  • Install an antivirus and anti-malware program.
  • Consider activating family Wi-Fi settings to safeguard vulnerable family members.
  • Create a household where discussing suspicious behavior is rewarded and encouraged.

Protecting your assets and personal information is a top priority, but you also play an important role. Following the aforementioned cybersecurity best practices can help you avoid becoming a victim of cybercrime.

While the massive national agencies spend millions on television ads and offer barebones policies, they do not know you. When your needs change or your situation complicates, you don’t want an automated phone tree or cold cyber-agent. You want to talk to compassionate, honest insurance experts, close to home, right here in Beavercreek, OH – that’s our team. You shouldn’t have to spend hours researching and comparing policies. Let the specialists at Reichley guide you through the complex insurance industry.

Call today to alleviate the worry and get covered – (937) 429-0655.

 

Insurance Mistakes

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There are a number of common mistakes some businesses make when it comes to purchasing commercial insurance. Insurance is the product you buy in case the unexpected happens. Unfortunately, by the time you need it, it’s too late to make sure you have the right type and amount of insurance coverage. Make sure you don’t make the following mistakes while buying insurance.

Mistake One

Having two agents is better because they keep each other competitive.

Having two agents duplicates effort and can create coverage gaps. For example, there are certain coverage’s that can be included under a liability policy and auto policy. One agent is better able to manage your entire insurance program.

Mistake Two

The lower the premium, the better.

Premiums are determined by a combination of exposures and coverage. If you get a lower premium you may be missing needed coverage. For example, does the lower premium include replacement cost coverage on buildings and equipment?

Mistake

Buying from a national company is always better.

Don’t listen to the entertaining advertising on TV. Most national agents only represent one insurance company. They can’t shop your account to determine the best combination of price and coverage.

Mistake

The internet is a great place to get good insurance deals.

Low cost internet insurance usually allows you to select the coverage and limits you want. But in most cases you end up with a limited and inadequate program. You find this out after you have an uninsured claim.

Mistake

Umbrella insurance is only high net worth companies or individuals.

A small electrical contractor was at fault for the total loss of a historic property, a loss that exceeded his general liability policy. The contractor’s umbrella paid the loss in excess of $7,000,000. Umbrella or excess coverage is some of the least costly insurance you can buy. Don’t risk a loss for a little expense.

Mistake

I don’t need employement liability insurance; I only have five employees, and they are like family.

This is the fastest-growing area of litigation for small businesses. The average claim cost in 2022 was $95,000.

Mistake

Not knowing what is in your policy.

Consumers’ biggest mistake is not knowing what’s in the fine print of their policies. Take time to read the policy. Ask your agent to meet with you at least annually to review your coverage.

Mistake

Flood insurance is only for businesses in high-risk areas.

Big mistake; we recommend you ask for a flood quote to at least review the cost-benefit of the coverage.

Mistake

There isn’t anything I can do to manage my insurance costs except shop price.

There are many things you can do to reduce your premiums; here are a few:

  • Consider increasing your deductibles.
  • Consider the vehicle model when making a purchase; some are more expensive to insure.
  • Add smoke and security alarms.

While the massive national agencies spend millions on television ads and offer barebones policies, they do not know you. When your needs change or your situation complicates, you don’t want an automated phone tree or cold cyber-agent. You want to talk to compassionate, honest insurance experts, close to home, right here in Beavercreek, OH – that’s our team. You shouldn’t have to spend hours researching and comparing policies. Let the specialists at Reichley guide you through the complex insurance industry.

Call today to alleviate the worry and get covered – (937) 429-0655.

 

 

 

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Why We Place Importance on Customer Service

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In a world that’s being changed rapidly by technology, it only makes sense that the same is happening with customer experiences. As we progress forward with new, innovative developments from telephones to computers to the internet to social media, the insurance industry has adapted, too. Today’s customer experience is giving customers more power. They get to control how, when, and where they interact with service representatives.

Why Good Customer Service Is Vital To Agency Stability

73% of business leaders report that there is a direct link between their customer service and overall business performance. In addition, 64% of business leaders say that customer service has a positive impact on their growth.

Customers want a personalized experience. When someone reaches out to your team, they want to be treated like a person, not a number. They want to feel like their issue is important and that your agent cares deeply about solving their issue. It shouldn’t feel like your team is applying a one-size-fits-all approach to every customer interaction. Since every support case is a little different, each one should be treated as such.

What Good Customer Service Can Do For Your Business

  • Boosts employee retention
  • Reinforces company brand and values
  • Creates satisfied customers
  • Proactively addresses customer issues

 How to Improve Customer Service

  • Respond to customer’s needs quickly
  • Know your products and services
  • Listen first
  • Keep your promises
  • Ask a question to clarify issues
  • Say thank you
  • Ask for feedback

In today’s highly competitive business environment, there’s a constant and never-ending struggle that every entrepreneur must face. Those who can adapt will survive and thrive, resulting in near-boundless financial success and market saturation.

While the massive national agencies spend millions on television ads and offer barebones policies, they do not know you. When your needs change or your situation complicates, you don’t want an automated phone tree or cold cyber-agent. You want to talk to compassionate, honest insurance experts, close to home, right here in Beavercreek, OH – that’s our team. You shouldn’t have to spend hours researching and comparing policies. Let the specialists at Reichley guide you through the complex insurance industry.

Call today to alleviate the worry and get covered – (937) 429-0655.