Three Ways Insurance Agents Can Improve Customer Service

Certainly, improving customer service is crucial for insurance agents to build strong relationships with their clients and retain their business. This is important when you don’t treat insurance as a product but a service, but rather a relationship. Customers want advice, communication, education, and partnerships with their insurance agent. In order to accomplish this, agencies must create a different management model. Here are ways to help employees feel more engaged.

Here are three ways insurance agents can enhance their customer service:

  1. Effective Communication: Clear and transparent communication is paramount in the insurance industry. Insurance policies can be complex, and clients often have questions or concerns. Insurance agents should:
    • Active Listening: Listen attentively to clients’ needs and concerns. Understand their unique situations before suggesting suitable insurance solutions.
    • Clear Explanations: Use simple, jargon-free language to explain insurance policies, coverage options, and terms. Make sure clients fully understand what they are purchasing.
    • Timely Responses: Respond promptly to client inquiries, whether through phone calls, emails, or in-person meetings. Demonstrating responsiveness shows clients that their concerns are valued.
  2. Personalized Service: Clients appreciate when insurance agents treat them as individuals with distinct needs. To provide personalized service:
    • Assessment: Analyze each client’s situation to recommend policies that align with their specific needs and circumstances.
    • Follow-up: Regularly check in with clients to ensure their insurance coverage remains appropriate. Life changes, such as marriage, children, or a new job, might require adjustments to their policies.
    • Educational Resources: Provide clients with informative resources, such as articles or guides, that help them understand insurance concepts and make informed decisions.
  3. Technology Integration: Utilizing technology can streamline processes and enhance the customer experience in the insurance industry:
    • Online Portals: Offer clients access to online portals where they can view their policy details, make payments, and update their information at their convenience.
    • Automated Reminders: Set up automated reminders for policy renewals, premium payments, and important milestones. This helps clients stay informed and avoids policy lapses.
    • Virtual Meetings: Use video conferencing tools for virtual consultations, especially when in-person meetings are not feasible. This demonstrates adaptability and widens your reach.

Remember, consistently exceeding customer expectations and building strong relationships can lead to client loyalty, positive referrals, and a solid reputation within the insurance industry. These commitments result in the highest customer satisfaction and confidence. They are Reichley Insurance Agency’s highest priorities.

Reichley Insurance is in the business to meet people’s and businesses’ needs. We don’t ever sell you a product. We create and deliver personal and business solutions that address your individual needs, and sometimes that may not include any insurance if it is not in your best interest. Our belief is that by doing what is best for you… we will also benefit.



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Red Flags That Tell You Your Agent May Not Be Moving In The Right Direction

There are several red flags that can weaken the value of an insurance agency. Potential buyers or investors often look for healthy and well-managed agencies to acquire, and these red flags can signal issues that might deter them. Here are some key red flags to watch out for:

  1. Declining Financial Performance: Consistent declining revenue, decreasing profits, or negative cash flows can indicate that the agency’s business model might not be sustainable in the long term.
  2. High Customer Churn: A high rate of customer turnover or churn suggests that clients are dissatisfied with the agency’s services, which could be due to poor customer service or inadequate coverage options.
  3. Limited Diversification: If the agency relies heavily on a small number of clients or a single insurance carrier, it can be risky. Diversification of both clients and carriers helps spread risk and maintain stability.
  4. Lack of Digital Presence: In today’s tech-driven world, an agency without a strong online presence and digital marketing strategies could struggle to attract and retain clients, especially younger generations.
  5. Inadequate Technology Infrastructure: Outdated technology systems and processes can hinder efficiency, customer experience, and data security, potentially impacting the agency’s value.
  6. Regulatory Issues and Compliance Violations: Frequent or severe regulatory violations can result in fines, lawsuits, and damage to the agency’s reputation, all of which can negatively impact its value.
  7. Ineffective Leadership and Management: Poor leadership, lack of clear vision, and inadequate management can lead to internal conflicts, employee dissatisfaction, and overall operational inefficiencies.
  8. High Employee Turnover: A high turnover rate among agency staff could indicate issues with workplace culture, management, or compensation, and may negatively affect customer service quality.
  9. Lack of Professional Development: Agencies that don’t invest in continuous training and development for their employees may struggle to keep up with industry trends and evolving customer needs.
  10. Inaccurate or Incomplete Data: Incorrect or incomplete client data, policy information, and financial records can lead to errors, poor decision-making, and difficulties during due diligence.
  11. Unclear Succession Planning: If there is no clear plan for leadership succession, it can create uncertainty among employees and potential buyers about the agency’s future stability.
  12. Unfavorable Market Conditions: A declining or oversaturated market for the types of insurance the agency specializes in can make it challenging to grow the business and maintain profitability.
  13. Litigation and Claims History: Frequent lawsuits or a history of large claims payouts can indicate issues with the agency’s risk assessment and coverage offerings.
  14. Unresolved Customer Complaints: A significant number of unresolved or recurring customer complaints can damage the agency’s reputation and erode trust.
  15. Inadequate Documentation: Poor record-keeping and documentation practices can lead to confusion, errors, and difficulties in demonstrating the agency’s value during the sales process.

When considering the sale or valuation of an insurance agency, it’s essential to address these red flags and work on resolving them to enhance the agency’s overall value and appeal to potential buyers or investors.


Are You Sure You Know What’s In Your Policy?

You may not be aware of all the underlying aspects that influence the cost of your insurance coverage. You might question why insurance is so expensive when attempting to compare prices. Prices might vary significantly from one company to another. There is not doubt premiums are going up and coverage is changing.

Trends we are seeing now with many carries affect your insurance, not is a good way. Some insurers, to lower their costs, here are examples.

  1. Reducing sub-limits on your policy.
  2. Adding a percentage deductible rather than a flat dollar deductible.
  3. Limiting sewer line coverage for homes over 50 years in age.
  4. Changing loss of use coverage to a reduced amount of time.

What Can You Do To Minimize Your Risk

  • Read your policy and any renewal coverage change bullitins.
  • Call your agent if you have any questions.
  • Understand which coverage limitations you are ok with and which ones you are not. Then request changes.

You Want An Insurance Program That Will:

  • Respond when a loss occurs.
  • Having an agent who will respond to your questions and help you when you need it.
  • It is priced correctly for the risk you have.

There is no one-size-fits-all insurance policy.

Insurance is not a product. It is a promise and a trusted relationship. Here at Reichley Insurance Agency, we are not going to sell you something you don’t need. We want to talk to you, determine your needs, and get you covered at the right price.





What Are The Basic Services Your Agent Should Provide?

As an insurance agent, there are several essential services you should provide to your clients. Here are five important services that insurance agents typically offer:

Policy Evaluation and Recommendation:

Insurance agents should assess their clients’ insurance needs and evaluate their current policies. They can then provide recommendations for appropriate coverage based on the client’s specific requirements, ensuring they have adequate protection and are not underinsured or overpaying.

Policy Selection and Enrollment:

Insurance agents assist clients in selecting the most suitable insurance policies from the available options. They explain the terms, conditions, and coverage limits, helping clients make informed decisions. Agents also handle the enrollment process, ensuring all necessary paperwork is completed accurately and efficiently.

Claims Assistance and Support:

When clients need to file an insurance claim, agents play a crucial role in providing guidance and support throughout the process. They help clients understand the claim procedure, gather necessary documentation, and communicate with the insurance company on their behalf. Agents act as intermediaries, advocating for their clients’ interests to ensure a smooth and fair claims settlement.

Policy Review and Updates:

Insurance needs can change over time due to various factors such as life events, business growth, or regulatory updates. Insurance agents should regularly review their clients’ policies to ensure they remain aligned with their evolving needs. They provide recommendations for necessary updates, such as increasing coverage or adjusting deductibles, to ensure ongoing protection.

Risk Management and Loss Prevention:

An essential service of insurance agents is assisting clients in identifying potential risks and implementing risk management strategies. Agents may conduct risk assessments, provide safety guidelines, and suggest loss prevention measures to mitigate potential losses. This proactive approach helps clients minimize risks, prevent accidents or damages, and ultimately reduce the frequency or severity of insurance claims.

It’s important to note that the specific services provided by insurance agents may vary based on their expertise, specialization, and the type of insurance policies they offer.

Five Things Your Agents Needs To Be Doing Now?

As an insurance agent, there are several important tasks you should be prioritizing to ensure you provide excellent service to your clients and stay ahead in the industry. Here are five things you should be doing:

Staying Updated with Industry Changes: Insurance is a constantly evolving industry, with new regulations, products, and market trends emerging regularly. It’s crucial to stay informed about these changes to effectively advise your clients. Keep up with industry publications, attend seminars or webinars, and participate in relevant professional development programs.

Engaging with Clients: Building strong relationships with your clients is key to retaining their business and earning their trust. Regularly reach out to your clients to provide updates, answer questions, and review their coverage. Use various communication channels, such as phone calls, emails, newsletters, or even social media, to stay connected and address their insurance needs.

Conducting Policy Reviews: Policies should be periodically reviewed to ensure they still meet your clients’ needs. Take the initiative to assess their coverage, identify any gaps or overlaps, and recommend appropriate adjustments. By conducting policy reviews, you demonstrate your commitment to your clients’ financial well-being and showcase your expertise.

Embracing Technology: The insurance industry is embracing digital transformation, and as an agent, you should too. Utilize technology tools and platforms that streamline your processes, such as customer relationship management (CRM) systems, document management software, and online quoting platforms. Embracing technology not only enhances your efficiency but also improves the overall client experience.

Continuing Education: Professional development and continuing education are vital in the insurance industry. Stay updated on the latest insurance products, risk management techniques, and sales strategies. Pursue industry certifications, attend workshops or conferences, and engage in relevant training programs. This ongoing education will keep you well-equipped to serve your clients and differentiate yourself from competitors.

Remember, these five activities are just a starting point. To be a successful insurance agent, it’s essential to adapt to changing market dynamics, foster strong client relationships, and consistently improve your knowledge and skills.

Low Cost Insurance Is Not Better Insurance


Insurance is a necessary expense for many people. Whether it’s health insurance, car insurance, or home insurance, having coverage can give you peace of mind and protect you from financial ruin in the event of an accident or unexpected event. However, not all insurance policies are created equal, and opting for the cheapest option may not always be the best choice. In fact, cheaper insurance is often not better insurance. Here are some reasons why.

Lower Coverage Limits

One of the main ways insurance companies can offer cheaper rates is by offering lower coverage limits. Coverage limits are the maximum amount of money an insurance company will pay out for a claim. If you opt for cheaper insurance, you may be getting lower coverage limits, which means you may not be fully covered in the event of a major accident or unexpected event. This can leave you with significant out-of-pocket expenses that you may not be able to afford.

Higher Deductibles

Another way insurance companies can offer cheaper rates is by increasing the deductible – the amount of money you must pay out of pocket before your insurance coverage kicks in. While a higher deductible can lower your monthly premium, it also means you’ll have to pay more out of pocket before your insurance company starts covering the cost of damages. This can be a burden, especially if you’re already struggling to make ends meet.

Exclusions and Limitations

Cheaper insurance policies may also come with exclusions and limitations that can limit your coverage. For example, some health insurance policies may exclude coverage for pre-existing conditions or limit coverage for certain medical treatments. Car insurance policies may exclude coverage for certain types of accidents or limit coverage for damages to your vehicle. These exclusions and limitations can leave you with significant gaps in coverage that can leave you vulnerable to financial loss.

Poor Customer Service

Cheaper insurance policies may also come with poor customer service. Insurance companies that offer cheap rates often need more resources to invest in customer service, which can lead to long wait times, unhelpful representatives, and delayed claims processing. This can be frustrating and stressful, especially if you need to file a claim in a hurry.

In conclusion, while it may be tempting to opt for the cheapest insurance policy available, it’s important to consider the potential drawbacks of doing so. Cheaper insurance policies may offer lower coverage limits, higher deductibles, exclusions and limitations, poor customer service, and less comprehensive coverage. Instead, it’s important to shop around for insurance policies that offer the right balance of coverage and affordability. By doing so, you can ensure that you’re fully protected in the event of an accident or unexpected event without breaking the bank.

Why Are Auto Insurance Rates Different In Each State?

Auto insurance rates can vary significantly from state to state. There are many factors that contribute to these differences, including state regulations, demographics, geography, and even weather patterns.

The Pelican State, Delaware, Michigan, and California followed as the most expensive states in the country for auto insurance. The reason these states come with sky-high premiums varies everything from unique insurance coverage, crime, and high-density populations. Additionally, an increased number of uninsured drivers and costly lawsuits will always push up premiums.

The average premium in Ohio is $1,023, which is around 40% less than the $1,682 nationwide average. Because Ohio’s prices aren’t rising as quickly as those in other states and more people choose minimum liability coverage, rates there are less expensive than elsewhere in the nation.

Why Premiums Differ

State Regulations

One of the most significant factors that can impact auto insurance rates is state regulations. Each state has its own rules and regulations regarding insurance, which can affect how much you pay for coverage. For example, some states require drivers to carry more liability coverage than others, which can increase the cost of insurance. Additionally, states may have different rules regarding how insurance companies can set rates, which can also impact prices.


Another factor that can affect auto insurance rates is demographics. Insurance companies consider factors such as age, gender, driving record, the kind of vehicle you drive, credit score, and marital status when determining rates. Younger drivers and male drivers tend to have higher accident rates, which can result in higher insurance premiums. Additionally, married drivers are often considered lower risk and may qualify for lower rates.


Geography can also play a role in auto insurance rates. Urban areas tend to have higher rates due to higher traffic volumes and greater risk of accidents. Additionally, states with higher rates of uninsured drivers may also have higher insurance rates for those who do carry insurance. The cost of repairs and medical care can also vary depending on where you live, which can impact insurance rates.

Weather Patterns

Finally, weather patterns can impact auto insurance rates. States that are prone to severe weather, such as hurricanes or tornadoes, may have higher rates due to the increased risk of damage to vehicles. Additionally, states with harsh winters may have higher rates due to the increased risk of accidents on icy or snowy roads.

You can obtain the best coverage based on your needs by using an agent to help you determine the kind of policy that you may require.

While the massive national agencies spend millions on television ads and offer barebones policies, they do not know you. When your needs change or your situation complicates, you don’t want an automated phone tree or cold cyber-agent. You want to talk to compassionate, honest insurance experts, close to home, right here in Beavercreek, OH – that’s our team. You shouldn’t have to spend hours researching and comparing policies. Let the specialists at Reichley guide you through the complex insurance industry.

Call today to alleviate the worry and get covered – (937) 429-0655.

Will Technology Replace Good Customer Service?


Customer service has been an essential part of any business for as long as we can remember. It’s the backbone that supports businesses’ growth and keeps customers happy and satisfied. However, with the advent of technology, some have predicted that it will replace customer service altogether. However, we believe that technology will never replace good customer service, and here’s why. customer service requires a human touch. As much as technology has advanced, it cannot replicate human interaction. Customers want to feel valued and appreciated, and they cannot get that from a machine. When customers have a problem or an issue, they want someone to talk to, someone who can empathize with them and provide a solution that fits their needs. Technology cannot do that.

Customer service requires the ability to adapt and be flexible. Every customer is different, and their needs and wants vary. Sometimes, a customer may have a problem that is not in the company’s rule book or protocol, and they need a representative who can think on their feet and come up with a solution. Technology cannot do that because it is programmed to follow specific rules and protocols.

Customer service requires the ability to build relationships. Building relationships with customers is crucial for any business. It helps to foster loyalty and increases the chances of repeat business. A human customer service representative can build rapport with a customer, understand their needs, and recommend products and services that fit their needs. Technology cannot do that because it does not have the ability to read human emotions and understand their needs.

Customer service requires the ability to handle complex issues. Sometimes, a customer may have a complex issue that requires the attention of a specialist. A human customer service representative can transfer the customer to a specialist who can provide a solution to the problem. Technology cannot do that because it does not have the ability to understand the complexity of the issue and determine the appropriate specialist to handle it.

In conclusion, while technology has advanced and made many processes faster and more efficient, it cannot replace good customer service. Customer service requires a human touch, the ability to adapt and be flexible, the ability to build relationships, and the ability to handle complex issues. A good customer service representative is an essential part of any business, and technology can only enhance their abilities, not replace them.


Cyber Liability Insurance

Cyber liability refers to the potential legal and financial consequences that a business or organization may face as a result of a cyber incident or data breach. This can include the costs of responding to the incident, such as hiring a cybersecurity firm to investigate and repair the damage, as well as legal fees and damages that may be awarded to individuals or businesses affected by the incident.


It’s important for businesses and organizations to have adequate cyber liability insurance to protect against the financial consequences of a cyber incident. This insurance can help cover the costs of responding to the incident and provide legal defense if the business is sued as a result of the incident.


In addition to having insurance, there are several steps businesses and organizations can take to reduce their risk of a cyber incident and mitigate the potential consequences:

  1. Implement strong cybersecurity measures, such as firewalls, antivirus software, and two-factor authentication.
  2. Regularly update software and systems to ensure that they are secure and patch any vulnerabilities.
  3. Train employees on how to identify and report potential cyber threats.
  4. Develop a plan for responding to a cyber incident, including procedures for reporting the incident and communicating with affected parties.
  5. Regularly review and update policies and procedures related to data security.

While the massive national agencies spend millions on television ads and offer barebones policies, they do not know you. When your needs change or your situation complicates, you don’t want an automated phone tree or cold cyber-agent. You want to talk to compassionate, honest insurance experts, close to home, right here in Beavercreek, OH – that’s our team. You shouldn’t have to spend hours researching and comparing policies. Let the specialists at Reichley guide you through the complex insurance industry.

Call today to alleviate the worry and get covered – (937) 429-0655.


Consider This When Hiring A Contractor

Summer is the time when many homeowners start to think about and plan for, various home remodeling projects. If you are thinking about updating your kitchen, putting on that new roof, or even landscape projects, it pays to do some pre-planning. Whatever the project, you need to protect yourself from the financial risks and hazards associated with a home remodel project.

  • What’s your project? Are you looking to remodel one room or make minor updates to a small space? The type of project determines whether you’ll need a general contractor or someone more specialized.
  • Check-in with your local homebuilders’ association. You’ll be able to search contractors within your area and put together a list of potentials.
  • Get referrals. Ask your friends, family, and coworkers who they’ve worked within the past. They may have a great contractor you haven’t heard of — or know of a few you should stay away from.
  • Prepare ahead. Compile a list of reputable contractors before you need one. The stress of an emergency repair might impair your judgment.
  • Get multiple estimates. If the price is a big concern, checking with only one contractor won’t guarantee you the best price. But the cheapest estimate also doesn’t ensure the best work. If you have the time, try and get a second or third quote.

If you plan on hiring a contractor, you should consider these tips to help make sure your project is completed the way you want.

  • Plan on permit costs from your local government.
  • Ask contractors about their experience with your specific project.
  • Make sure the contractor is licensed. You can usually go to the State Contractors Board for this information.
  • Provide the contractor with guidelines for working in and around your home.
  • Check local directories for recommendations. Yelp can be a good resource.
  • Be specific in your project; this would include type of products used and even brands you desire.
  • It is ok to get more than one bid.
  • The lowest price may not be the best quality.
  • Always have a written agreement with your contractor. It should include a timeline and competition date.
  • Never pay 100% upfront. It is customary to pay one third down, one third as you go and one third upon completion.
  • Go visit other homes on which the contractor has worked.
  • Make sure the contractor has liability and worker’s compensation insurance. Your homeowner’s insurance will not cover the contractor or his work. If the contractor causes damage to your home, you will want their insurance to provide restoration. Ask for a certificate of insurance.

When you buy insurance, whether it’s for your home, your car or your business, you want an advocate who will properly assess the risks you face and give you an objective analysis of the marketplace, it’s up to you to make the final choice.

Our team of agents continually pursues additional professional education and certifications. It is our goal to ‘wow’ you with the best service every time you call.

While the massive national agencies spend millions on television ads and offer barebones policies, they do not know you. When your needs change or your situation complicates, you don’t want an automated phone tree or cold cyber-agent. You want to talk to compassionate, honest insurance experts, close to home, right here in Beavercreek, OH – that’s our team. You shouldn’t have to spend hours researching and comparing policies. Let the specialists at Reichley guide you through the complex insurance industry.

Call today to alleviate the worry and get covered – (937) 429-0655.