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COVID-19 and the New Cyber Challenges

The CIOVID-19 pandemic has affected the way we do business in a very significant way. Many businesses are requiring people to work remotely.  Employers are finding that having employees work remotely may be the new normal.

COVID-19 has forced us to become more dependent on the internet, as desperate measures, like social distancing, disrupt economic activity and everyday life.

This new way of doing business could mean that employees are collecting client information from home or other places that may not have the same cyber security as an office network.  In some instances, employees who are working remotely are forced to use their home computers because they do not have a company laptop.

Top Work-from-Home Cyber Concerns

  • Unsecured video conferencing
  • Using unsecured networks
  • Spam and phishing campaigns exploiting the COVID-19 pandemic
  • Maintaining security-critical operations, such as patch management
  • Supporting employees to ensure they have what they need to work from home without sacrificing security
  • Theft of client information from lap tops
  • Changes to regular security-critical processes
  • Using social media platforms from unsecured networks

What Can Employers Do to Reduce the Threat?

  • Do not open email from people you do not know.
  • Do not reveal personal or financial information in emails, and do not respond to email solicitations for this information.
  • Do not provide personal information to unknown websites or uninvestigated third-party messengers.
  • Do not share the virtual meeting URL’s on social media or other public channels.
  • Avoid clicking on links in unsolicited emails, and be wary of email attachments.
  • Lock your screen if you work in a shared space.
  • Provide corporate computers/devices to staff while teleworking, where possible.
  • Use secure, password-protected emails when sending documents.
  • Ensure that adequate information technology resources are in place to support staff.
  • Provide secure video conferencing for corporate clients (both audio/video capabilities).

Over the last sixty years, we have established a reputation for honesty, high morals, integrity and friendly, professional customer service – pillars of a successful insurance agency. Based upon this foundation, the staff of Reichley Insurance Agency commits to the following mission:

  • To provide the clients with quality products and services through financially sound insurance companies committed to the American agency system.
  • To provide prompt and courteous service by handling each account as if it were our own and by treating each client the way we would want to be treated.

How We Put People Before Policies

We have used “How We Put People Before Policies” as our tagline for many years.  We use it because we truly believe that people are more important than policies.  However, a tagline is meaningless unless it is put into practice.  Here are a number of ways we carry this out this concept every day.

Each Client Is Unique

We know your insurance needs are one of a kind and require personal attention.  Your family may require certain kinds of coverage and we will make sure you understand that.

Education Comes First

Before we even talk about insurance, we want to educate you on your risks and how these risks may affect your family or business.  We believe that if you are educated about your risk you will make educated decisions.

Excellence Starts With A Human Connection

When a client calls, they get a licensed professional who can speak to their specific needs and respond accordingly.  We listen to your concerns, ask questions, and then provide a response.

We Never Stop Learning

Risk and insurance is an ever-changing field.  That is why we, as a team, continue to expand our knowledge base and further our education.  This allows us to provide you with the latest trends regarding your risk and insurance.

Relationships Matter

Insurance is a relationship between you the client, the agent, and the insurance company.  We look out after your interests—we do not work for an insurance company.  We enjoy making personal connections with our clients, and look forward to the next time we interact with them.

Client Education Trends

We have been on a journey for over a year to educate both agents and buyers of insurance about the most effective way to secure insurance and risk management services. It appears our work may be paying off. We are seeing more and more articles related to the buying and selling insurance that include titles like:

  • “Educate Your Clients”
  • “Discover Solutions”
  • “Quality Relationships Matter”
  • “Buyers Value Partnerships”
  • “Sales People Can’t Wing It”

These are all good articles that directly relate to what we have been saying over the past twelve months. We have reviewed a number of these articles and picked out some of the best points for agents and insurance buyers to consider. These include:

  • See your buyer’s needs through their perspective. This involves active listening on the agent’s part. Agents should talk less, and listen 80% of the time.
  • Deliver your buyer a solution — not a product. Solutions are meant to address the client’s real needs, not sell an insurance product.
  • Focus on what’s important to the client. Determine what their true needs are.
  • Focusing only on your insurance product will cause you to miss what buyer’s value from you.

If insurance buyers demand these procedures of their agents, and agents practiced these guidelines, insurance coverage would be better designed, and overall cost of risk would be lower for businesses. Insurers would be happy because losses would be reduced, and businesses would be matched with the right insurer.

Sources: Jay Mitchell, Dive Inside the Mind of Your Buyer — and Discover a Solution to Serve Them. 2.28.17, Clayton Christensen, The 4 Disciplines of Execution, Deb Calvert, Research Reveals What Buyers Value…It’s Not What You Think, 3.2.17.