A More Effective Way To Think About Insurance.
Everyone is looking for a good deal on his or her personal insurance. Some people define a “good deal” as getting the lowest priced insurance, much like buying gas or other products of a similar kind. However, there is a different way to define the “best deal” in insurance terms. We want you to get the best value. Let me describe what I mean.
You Are Hiring Agent—Not Buying A Policy
Rather than shopping around for the lowest cost insurance, why not shop for an agent who can help you find the best value. Independent agents represent many different insurers. You will benefit from an agent who represents many insurers; especially an insurer who has experience with your individual needs. When you allow an agent to market your insurance needs to several insurers, it is an excellent way to bring value to the process and ensure that you will be presented with the best options available on the market today. You want a relationship, not just a policy.
Insurance policies are not all created equal. Insurance is not like a commodity; insurance companies offer many different kinds of policies that may or may not offer the coverage you need. Why pay for insurance you do not need, or worse, pay for coverage you thought you had but did not.
As an independent agent, we will not sell you more insurance, we will provide the right insurance. In some circumstances, we may even tell our clients not to buy insurance.
Ask your agent about their experience and qualifications. Are they investing in extra training and do they have accreditations?
A good agent will:
- Ask questions
- Educate you
- Bring their knowledge and skills into the relationship
- Act an advisor not a sale person
- Become a trusted partner
Agents Help Fill The Gap
Many insurance policies are filled with coverage gaps. These are areas where you need certain coverage, but the policy may not provide it. A coverage gap may have policy limits or deductibles not designed for your needs. An agent acting as your advisor can help you identify these gaps and offer solutions.
We often use the phrase, “You often don’t know what you don’t know.” Our job as your trusted partner is to listen to you, educate you, then partner with you in developing the right insurance solutions.
Here Is How You Benefit
- The complex becomes clear. When you have a relationship with the agent who is serving you, they will make the complex world of insurance understandable and how best to manage it.
- Is Insurance the only option? Clients may not always understand that there may be other ways to handle risk. A trusted advisor is in the education business – not the selling business.
- Value-added benefits. With a trusted advisor, you the buyer will have all the resources and knowledge of the agent and his/her team.
- You have access to other experts. Wouldn’t it be great if your agent brought to your team attorneys, accountants, claims experts, loss control professionals, and more? Well, a trusted advisor will do just that.
Give me a call and let us talk about how we are different and can help you understand your insurance purchase with clarity. I want to earn your trust.
Reichley Insurance believes insurance is more than a transaction. Insurance involves a trusted relationship built on a promise to put people before policies. Our promise is to listen to you, identify your risks, and provide solutions. Every Reichley employee has the heart of a teacher. Connect with us to experience The Reichley difference.
Are You Looking In The Right Places For Your Insurance?
/in Agent, Customer Service, Insurance, RelationshipsEveryone is looking for a good deal on his or her personal insurance. Some people define a “good deal” as getting the lowest priced insurance, much like buying gas or other products of a similar kind. However, there is a different way to define the “best deal” in insurance terms. We want you to get the best value. Let me describe what I mean.
You Are Hiring Agent—Not Buying A Policy
Rather than shopping around for the lowest cost insurance, why not shop for an agent who can help you find the best value. Independent agents represent many different insurers. You will benefit from an agent who represents many insurers; especially an insurer who has experience with your individual needs. When you allow an agent to market your insurance needs to several insurers, it is an excellent way to bring value to the process and ensure that you will be presented with the best options available on the market today. You want a relationship, not just a policy.
Insurance policies are not all created equal. Insurance is not like a commodity; insurance companies offer many different kinds of policies that may or may not offer the coverage you need. Why pay for insurance you do not need, or worse, pay for coverage you thought you had but did not.
As an independent agent, we will not sell you more insurance, we will provide the right insurance. In some circumstances, we may even tell our clients not to buy insurance.
Ask your agent about their experience and qualifications. Are they investing in extra training and do they have accreditations?
A good agent will:
Agents Help Fill The Gap
Many insurance policies are filled with coverage gaps. These are areas where you need certain coverage, but the policy may not provide it. A coverage gap may have policy limits or deductibles not designed for your needs. An agent acting as your advisor can help you identify these gaps and offer solutions.
We often use the phrase, “You often don’t know what you don’t know.” Our job as your trusted partner is to listen to you, educate you, then partner with you in developing the right insurance solutions.
Here Is How You Benefit
Give me a call and let us talk about how we are different and can help you understand your insurance purchase with clarity. I want to earn your trust.
Reichley Insurance believes insurance is more than a transaction. Insurance involves a trusted relationship built on a promise to put people before policies. Our promise is to listen to you, identify your risks, and provide solutions. Every Reichley employee has the heart of a teacher. Connect with us to experience The Reichley difference.
How We Put People Before Policies
/in Agent, Customer Service, Insurance, RelationshipsEach Client Is Unique
We know your insurance needs are one of a kind and require personal attention. Your family may require certain kinds of coverage and we will make sure you understand that.
Education Comes First
Before we even talk about insurance, we want to educate you on your risks and how these risks may affect your family or business. We believe that if you are educated about your risk you will make educated decisions.
Excellence Starts With A Human Connection
When a client calls, they get a licensed professional who can speak to their specific needs and respond accordingly. We listen to your concerns, ask questions, and then provide a response.
We Never Stop Learning
Risk and insurance is an ever-changing field. That is why we, as a team, continue to expand our knowledge base and further our education. This allows us to provide you with the latest trends regarding your risk and insurance.
Relationships Matter
Insurance is a relationship between you the client, the agent, and the insurance company. We look out after your interests—we do not work for an insurance company. We enjoy making personal connections with our clients, and look forward to the next time we interact with them.
How We Put People Before Policies
/in UncategorizedEach Client Is Unique
We know your insurance needs are one of a kind and require personal attention. Your family may require certain kinds of coverage and we will make sure you understand that.
Education Comes First
Before we even talk about insurance, we want to educate you on your risks and how these risks may affect your family or business. We believe that if you are educated about your risk you will make educated decisions.
Excellence Starts With A Human Connection
When a client calls, they get a licensed professional who can speak to their specific needs and respond accordingly. We listen to your concerns, ask questions, and then provide a response.
We Never Stop Learning
Risk and insurance is an ever-changing field. That is why we, as a team, continue to expand our knowledge base and further our education. This allows us to provide you with the latest trends regarding your risk and insurance.
Relationships Matter
Insurance is a relationship between you the client, the agent, and the insurance company. We look out after your interests—we do not work for an insurance company. We enjoy making personal connections with our clients, and look forward to the next time we interact with them.
What Do You Want From Your Insurance Relationship?
/in UncategorizedT
he best relationships are built to last. Long-term financial relationships are much more than a quick transaction or low price. Recent surveys by JD Power & Associates found that consumers actually valued long-term relationships. There are many ways agents can build value and create lasting positive relationships with their clients.
Why Lasting Relationships Matter
If you listen to most insurance advertisements, they tell you to shop your insurance every year and over time, you may save money. The problem with this concept is insurance is not a specific “one size fits all” product that you might buy and expect to be what you need. For example, when you buy a faucet, you would not buy all the individual components of a faucet, put it together yourself, and hope it worked. Rather, you purchase a completed faucet, install it, and it works for years as promised when you bought it.
With insurance, you go into a contractual agreement with the insurer that your claim will be paid based on the terms of the policy. Insurance is unique and it takes knowledge and skill to put together the right combination of coverage for each individual. Why would anyone build an insurance product themselves when a professional, experienced, and licensed agent can do it better?
Your Agent Will Care About What You Care About
How Agents Help Build Lasting Relationships
In conclusion, our marketing plan is not based on internet ads, or catchy slogans, our marketing plan is to have completely happy and satisfied customers and build long-lasting relationships.
While the massive national agencies spend millions on television ads and offer barebones policies, they do not know you. When your needs change or your situation complicates, you don’t want an automated phone tree or cold cyber-agent. You want to talk to compassionate, honest insurance experts – that’s our team. You shouldn’t have to spend hours researching and comparing policies. Let the specialists at Reichley guide you through the complex insurance industry.
Call today to alleviate the worry and get covered – (937) 429-0655.
2019 New Year Resolutions For Every Buyer And Agent
/in Agent, Customer Service, Insurance, RelationshipsAs we move into a new year, I hope that every insurance agent and insurance buyer will think about how they view their relationships. Let us get away from the clever insurance advertisement’s attempts to bring our products and services down to the lowest common denominator, price, and commodity. Insurance products and services are used to build our local economies, allow people to dream, and help rebuild in the event of a disaster.
Therefore, here are my resolutions for 2019. I hope other agents and insurance buyers will embrace these as well.
Agents
• I will always put the needs of my client above mine.
• I will strive to educate rather than sell.
• It will be valuable to provide my clients with options.
• Insurance is a complex transaction, and I need to help my clients understand what they are buying.
• Risk management should always be part of every conversation; identify risk, assess the risk, manage the risk, and review again.
Insurance buyers
• I will select an agent who values relationships.
• Price is not an indicator of quality.
• Buying local is like the “farm to table” of insurance.
• I will seek an agent who is qualified to manage my risks.
At Reichley Insurance, our employees are committed to developing ongoing communication with our clients and striving to exceed your expectations. You are not buying a product; you are managing your risk. Remember, insurance is not a product; it is a promise and a trusted relationship.
Which Insurance Agent Is Right For You?
/in Agent, Claims, Customer Service, Insurance, RelationshipsWe want to offer you a fun way to learn why your agent is more important than your policy. We do this in the “Dear Abby” format—except it is “Dear Perk.”
Dear Perk: What does an insurance agent do? In addition, is one really needed? From – Wondering Will.
Dear Will: A good insurance agent will help you understand what kind of insurance you need, first by educating you, and then offering solutions specifically designed for your family. An agent asks you questions like, “What keeps you up at night,” or “Tell me about your lifestyle?” Without an agent, there is no one looking out after your needs. Your agent will be there for you in the event of a claim and can provide valuable advice to make sure you get the full value of your policy.
Dear Perk: Aren’t all insurance agents the same? From – All The Same Sam.
Dear Sam: No, insurance agents come in many different forms. I recommend independent agents who represent many different insurance companies. They are familiar with all types of policies from different carriers in the marketplace, and will create a better value by selecting what is best for their clients and not just selling you what products they have on hand.
Dear Perk: Our family has been blessed with great jobs that have allowed us to afford many luxury items. Do I need any special kinds of insurance? From – Very Blessed Brian.
Dear Brian: There are some very specific kinds of insurance we might recommend to people who have a high net worth. Of course, we would want to meet with you to ask a series of questions in order to educate you and create a personal insurance portfolio just for you. However, here are a few ideas to get you thinking about your insurance needs.
Have you considered:
These are just a few thoughts we have regarding the importance of your insurance agent. “We believe insurance is not a product, it’s a promise and a trusted relationship”. Please make time to hire the right agent with whom you can build a trusted relationship. Then follow their advice and direction.
Why Are Auto Insurance Premiums On The Rise?
/in Agent, Claims, InsuranceWhy Are Auto Insurance Premiums On The Rise?
When we speak about insurance, we try to remind people that there are things you can control and things that are out of your control. It is essential to focus your attention on the actions that can help keep your auto insurance premiums as low as possible. These include; driving in a safe manner, keeping your vehicle in good repair, educating your teens through driver education, and using an independent agent to shop your auto insurance.
There are also factors that are out of your control. According to the National Highway Traffic Safety Administration, these are the factors as to why auto insurance premiums are on the rise.
There are many things you can do to keep your auto rates at the lowest level possible.
Reichley insurance believes insurance is more than a transaction. Insurance involves a trusted relationship built on a promise to put people before policies. Our promise is to listen to you, identify your risks and provide solutions. Every employee has the heart of a teacher. Connect with us to experience The Reichley difference.
Perk Reichley and Bob Lilly
#insurance #riskmanagement #autoinsurance
Why Insurance Advice Is Better Than A Policy
/in Agent, RelationshipsIf you watch any TV, you have seen the typical insurance ads that tell you their coverage is better than their competitors. Many of these ads are very clever, but they mislead the viewers into buying insurance the wrong way.
We want to offer you a different way of looking at insurance. That is, your agent should be your trusted advisor guiding through the insurance purchasing process. Insurance policies like insurance companies are all different, and you need someone you can trust to help you find the highest valued insurance, not the lowest priced insurance. What many people fail to understand is that policies or “promises” differ from company to company.
If We Ran An Insurance Ad, It Might Look Like This
Let Get Practical
What does this look like to the average insurance buyer? It starts with us asking questions and listening to you. We help you identify your needs and risks, talking about possible solutions then providing options. Sometimes we might recommend not buying insurance.
What Are the Benefits To You?
Our clients have the security and peace of mind knowing that their agent is a partner with them. They have a trusted relationship with someone who understands their individual needs and is not trying to sell them a policy, but protect their assists. Our relationship approach provides our clients with the knowledge that someone understands their needs and they have more than just an insurance product they have a valued relationship that goes beyond a policy
Give us a call and following us on: Facebook, Twitter & LinkedIn
What A Trusted Advisor Does
/in Customer Service, Insurance, RelationshipsJohn told us of a prospect he had two years ago. It was a chain of three family restaurants that he had a chance to get involved with. John met with the owner and asked a series of questions to determine their needs and if John might be able to help them. It was agreed that John would provide options for insurance coverage for the restaurant chain. One request John had was that he would also be to review all the quotes and help the client select the best option. (That is the kind of service a trusted advisor does) The client agreed.
Once all the quote came in, John was able to review the one other quote and educate the client on his options. John met with the client and told the client that the other quote was a better option for him. The client about fell off his chair. John said the client asked why he recommended his competition? John said it was his moral obligation to do what is best for the client. Needless to say, the client was appreciative, and the two became more than just business acquaintances.
Forward about a year and a half; John gets a call from the restaurant owner saying he needs to meet. John arrives not sure what to expect. The owner says that the other agent has left the insurance industry and wants John to take over the account. John asked why? The owner said that in all his years in the business he has never seen anyone put the needs of the client above making money, and he wanted to do business with that person.
John was able to take the business over on a broker of record letter and has been the owners trusted advisor for the last four years.
“There is an old saying, “It is amazing what you can achieve if you are not wedded to who gets the credit.” ― David H. Maister
Reichley insurance believes insurance is more than a transaction. Insurance involves a trusted relationship built on a promise to put people before policies. Our promise is to listen to you, identify your risks and provide solutions. Every employee has the heart of a teacher. Connect with us to experience The Reichley difference.
Perk Reichley and Bob Lilly
#insurance #riskmanagement #customerservice #busienssinsurance #selling #educating
How To Develop a Great Relationship With Your Clients
/in Agent, Claims, Customer Service, Insurance, RelationshipsAgents Must Take Action
Listen To Your Clients. The best way to know and understand your clients is to ask questions then listen to them.
Spend Time With Them. Agents need to make time for their clients besides just the renewal. We recommend you find ways to touch your clients monthly, with a newsletter, card, visit, industry gathering or a personal visit.
Get Your Team Connected To Their Team. It is often a great idea to have your agency team, and your client’s associates meet to get to know each other. This can be done at a social event or something like a lunch and learn.
Do Something Without Being Asked. Agents tend to get in a mindset of insurance, stop that way of thinking. If you just finished reading a good business or management book give a copy to your client. If you are heading off to a seminar, ask your client to go with you.
Be A Problem Solver. Get educated in your client’s industry, and then you are better able to help them solves all kinds of problems other than insurance.
Be Willing To Sell Less Insurance. This a tough one for agents to get over. But a trusted relationship starts with your client believing you are interested in what is best for them, not the agent selling more insurance. There are many other risks and none risk solution to your client s issues and concerns, get educated in these and be willing to educate and inform rather than sell.
If agents started to practice these six items, clients would become more interested in sharing all of their concerns, and you will become a valued business partner.
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”– Dale Carnegie
Reichley insurance believes insurance is more than a transaction. Insurance involves a trusted relationship built on a promise to put people before policies. Our promise is to listen to you, identify your risks and provide solutions. Every employee has the heart of a teacher. Connect with us to experience The Reichley difference.
Perk Reichley and Bob Lilly
#insurance #riskmanagement #customerservice #busienssinsurance #selling #educating