Tom and Harry Talk Personal Umbrella Policies While Running

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(Tom and Harry are jogging along a dirt trail at sunrise, their breath visible in the cool morning air. The trees around them sway gently in the breeze, and the rhythmic sound of their sneakers hitting the ground fills the silence between words.)

Harry: [Breathing steady] You ever notice how running and life are a lot alike?

Tom: [Grins] If you mean that both get harder the older you get, then yeah.

Harry: Ha! That too. But I was thinking about how one misstep can change everything. You’re running fine, feeling good, and then—bam!—you trip over a root and eat dirt.

Tom: Sounds like you’re talking about more than just running.

Harry: Yeah. My neighbor is in a real mess. His son borrowed his car, got in a wreck, and now they’re getting sued for way more than their insurance covers.

Tom: [Shakes his head] That’s rough. And let me guess—they don’t have a personal umbrella policy?

Harry: Nope. Didn’t even know what it was until now.

Tom: That’s the thing. Most people don’t. They think their home and auto insurance is enough, but these days? Lawsuits are out of control. One big accident, and you could lose everything.

Harry: Yeah, I mean, his car insurance covered some of the damages, but the other guy’s lawyer is coming after their personal assets now. I never thought about that happening.

Tom: Exactly. Regular liability limits aren’t keeping up with the way people sue these days. A personal umbrella policy gives you extra protection—think of it like an extra layer over your regular policies.

Harry: So, let’s say I cause a wreck, and the medical bills are more than my auto insurance covers. This umbrella policy would kick in?

Tom: Yep. And not just car accidents. It covers all sorts of things—someone getting hurt on your property, your kid doing something dumb that lands you in a lawsuit, even stuff like defamation if you say something online that ticks off the wrong person.

Harry: Wait, so if my teenage nephew posts something stupid on social media, and someone sues, that could come back on me?

Tom: If you’re legally responsible, yeah. People don’t realize how easy it is to get dragged into a lawsuit these days. That’s why umbrella coverage is so important.

Harry: Alright, so what’s the damage? How much does this cost?

Tom: For a million bucks in coverage? A couple hundred bucks a year. The more coverage you want, the more it costs, but it’s still one of the best deals in insurance.

Harry: [Whistles] So, for less than I spend on coffee in a year, I can protect myself from losing my house if something goes sideways?

Tom: Exactly. It’s like running with the right shoes. You don’t think about it until you twist your ankle, but by then, it’s too late.

Harry: [Laughs] Alright, alright. You sold me. How do I get one?

Tom: Simple—call your insurance agent and ask. They’ll look at what you already have and add it on. Takes maybe 15 minutes.

Harry: [Nods] Good deal. I’d rather be covered than caught off guard.

Tom: Smart man. Now, let’s pick up the pace—I want to get breakfast after this, and I’m starving.

(They push forward, picking up speed, with Harry already mentally adding “call insurance agent” to his to-do list.)

 

How Insurance Agents Can Better Serve Their Clients: Customer Service, Education, and Quality Solutions

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In today’s competitive insurance landscape, agents who prioritize customer service, education, and quality solutions can build long-lasting client relationships and stand out from the competition. Clients are not just looking for a policy; they want an agent who understands their needs, educates them on their options, and provides solutions that truly protect them. Here’s how insurance agents can excel in these three key areas.

  1. Elevate Customer Service

Customer service is the foundation of any successful insurance agency. Clients want to feel valued and heard, and how an agent interacts with them can make all the difference.

  • Be Accessible: Make it easy for clients to reach you via phone, email, or text. Quick response times show that you prioritize their concerns.
  • Listen Actively: Instead of pushing policies, take the time to listen to their unique needs and concerns.
  • Follow Up Consistently: Check in with clients after policy purchases, renewals, and even claim processes to ensure they are satisfied.
  • Personalize the Experience: Remember details about their families, businesses, or life events to build a deeper connection.
  1. Focus on Client Education

Many clients struggle to understand the complexities of insurance, which can lead to misunderstandings or inadequate coverage. A well-informed client is more likely to appreciate the value of their policies and trust their agent’s guidance.

  • Simplify Insurance Jargon: Break down policies in simple terms so clients understand what they’re buying.
  • Offer Informational Content: Create blog posts, videos, or newsletters covering common insurance questions and industry updates.
  • Host Educational Sessions: Webinars or in-person workshops on topics like home insurance, business liability, or life insurance can position you as an expert and trusted advisor.
  • Encourage Questions: Clients should feel comfortable asking anything, knowing they’ll get clear and honest answers.
  1. Provide Quality Solutions

Selling insurance isn’t just about closing a deal—it’s about offering policies that genuinely fit a client’s needs and provide adequate protection.

  • Conduct Thorough Risk Assessments: Every client has unique risks. Take time to analyze their situation and recommend coverage that makes sense for them.
  • Offer Customized Policy Options: Avoid one-size-fits-all approaches. Work with various carriers to provide the best coverage at competitive rates.
  • Review Policies Regularly: Clients’ lives and businesses evolve, so periodic policy reviews help ensure they remain properly insured.
  • Advocate for Clients During Claims: Assist clients throughout the claims process to ensure they receive fair and prompt resolutions.

By prioritizing customer service, client education, and high-quality insurance solutions, agents can build trust, strengthen relationships, and improve retention. In an industry driven by reliability and protection, being a client-centered agent will set you apart and position you for long-term success. Clients don’t just need insurance; they need a dedicated advocate who will guide and support them every step of the way.

 

What If A Comedian Compared On-line Insurance To An Agent?

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Comedian: “Hey there, folks! So, I was thinking, have you guys ever tried to buy insurance online? (pause for laughter) Yeah, it’s like trying to diagnose your own health problems on WebMD – not a good idea! (laughter)

But seriously, using an independent agent is like having a personal insurance ninja on your side. They’ll navigate the complex world of insurance for you so you don’t end up like me – with a policy that’s about as useful as a participation trophy! (laughter)

Independent Agent: The Ultimate Insurance Wingman

“With an independent agent, you get personalized service, expert advice, and someone who’ll actually answer your calls – no endless hold music or robotic responses! (laughter) It’s like having an insurance BFF without the awkward coffee dates.

Online Insurance: The Wild West of Coverage

“Online insurance, on the other hand, is like playing insurance roulette – you might get a good deal, but you might also end up with a policy that’s about as useful as a screen door on a submarine! (laughter)

The Verdict: Independent Agents for the Win!

“So, folks, don’t gamble with your insurance needs. Go with an independent agent – they’ll be your insurance superhero, saving the day one policy at a time! (applause)

Thanks for laughing with me, folks! Goodnight!”

 

The Importance of Reviewing Insurance Coverage with Clients—and Three Techniques to Do It Right

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As an insurance professional, one of your most important responsibilities is ensuring that your clients have the right coverage for their evolving needs. Many policyholders purchase insurance and rarely revisit their coverage—until it’s too late. Regular policy reviews help protect clients from gaps in coverage, ensure they’re getting the best value, and build long-term trust.

Here’s why reviewing insurance coverage is crucial and three effective techniques to make these reviews impactful.

Why Policy Reviews Matter

  1. Life Changes Affect Coverage Needs
    Clients’ circumstances change—whether it’s buying a new home, expanding a business, having children, or retiring. Without updates, their insurance may be outdated and insufficient.
  2. Insurance Products and Regulations Change
    Insurance companies update policies, add new options, and adjust pricing. A review helps clients stay informed about better coverage options or potential savings.
  3. Minimize Risk and Prevent Coverage Gaps
    Many clients don’t realize when their coverage limits are too low or when new risks arise. Regular reviews help mitigate financial exposure and avoid surprises in a claim situation.

Three Effective Techniques for Reviewing Insurance with Clients

  1. The Annual Review Meeting

Scheduling an annual review ensures that clients’ policies stay aligned with their needs. During this meeting:
✅ Discuss major life, property, or business changes that occurred in the past year.
✅ Compare current policies with potential improvements or cost-saving opportunities.
✅ Educate clients about new endorsements or policy features that could enhance their protection.

Pro Tip: Make it convenient! Offer in-person, phone, or virtual meeting options to fit the client’s schedule.

  1. The Coverage Comparison Worksheet

Clients often struggle to understand how their coverage stacks up. Providing a simple comparison worksheet helps them visualize:
📌 Their current coverage limits and deductibles.
📌 What’s included vs. excluded in their policies.
📌 The impact of increasing or decreasing coverage.

Pro Tip: Show real-world claim scenarios to highlight potential risks and solutions. For example, “If your home was damaged by a wildfire, your current policy would cover X, but if you upgraded to this endorsement, you’d have full replacement cost coverage.”

  1. The Risk Assessment Questionnaire

A short questionnaire helps uncover risks the client may not have considered. Sample questions include:
🛠️ Have you made any major home renovations?
🚗 Do you use your personal vehicle for business?
📦 Have you started renting out a room or property?

Pro Tip: Use the questionnaire results to personalize recommendations, showing the client how even small changes in their life can impact their insurance needs.

Final Thoughts

Insurance isn’t a one-and-done purchase—it’s an ongoing partnership. By proactively reviewing coverage, you not only ensure clients are properly protected but also strengthen long-term relationships and trust. Using structured techniques like annual meetings, coverage comparisons, and risk assessments can make these reviews more effective and valuable.

Want to schedule a policy review? Contact us today to make sure you’re fully covered for whatever comes next!

 

Tom and Harry Discuss Risk Management at Work

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Tom and Harry are in an office breakroom, coffee cups in hand. The hum of computers and distant phone conversations fill the background as they lean against the counter.)

Harry: [Sipping coffee] You ever notice how people think insurance is the answer to everything?

Tom: [Smirks] Says the guy who’s always asking me about insurance.

Harry: Yeah, yeah. But hear me out. The other day, the boss was talking about how we need better risk management in the company, and someone—won’t name names—said, “Why not just buy more insurance?”

Tom: [Shakes his head] Classic. Some folks think insurance is a magic shield, but it’s not always the best—or only—solution.

Harry: That’s what I’m saying! I mean, don’t get me wrong, insurance is important. But if you’re relying on it as your first line of defense instead of your last, you’ve got problems.

Tom: Exactly. Think about it like this—insurance is there to catch you when all else fails. But real risk management? That’s about preventing the fall in the first place.

Harry: Right! Like, instead of just buying more business interruption insurance, maybe we should focus on securing our supply chain better so we don’t have to use it.

Tom: Now you’re talking like a risk manager. Insurance is reactive—it kicks in after something bad happens. Risk management is proactive—it helps you avoid the bad stuff to begin with.

Harry: Makes sense. So, what’s a good example of managing risk instead of just insuring against it?

Tom: Alright, take a construction company. They could get more workers’ comp coverage, sure. But if they implement better safety training, enforce proper gear use, and conduct regular equipment inspections, they reduce the risk of accidents in the first place. That means fewer claims, lower premiums, and a safer workplace.

Harry: So, instead of relying on the payout, they’re making sure they don’t need it.

Tom: Exactly. Or take cyber insurance—good to have, but if a company isn’t keeping their systems updated or training employees on phishing scams, they’re practically inviting a cyberattack.

Harry: And when they get hacked, they just expect insurance to clean up the mess.

Tom: [Nods] Meanwhile, they could’ve avoided the whole thing with some good policies and training.

Harry: So, if insurance isn’t the answer to everything, when should a business actually rely on it?

Tom: When a loss would be too big to handle on their own. Insurance is best for those high-severity, low-frequency events—things like major lawsuits, natural disasters, or a catastrophic fire. Stuff that could bankrupt a business.

Harry: And for everything else?

Tom: Risk management. Identify potential problems, find ways to reduce them, and only use insurance for the things you can’t control.

Harry: [Grins] You know, for a guy who sells insurance, you spend a lot of time telling people how to avoid using it.

Tom: [Chuckles] The best insurance policy is the one you never have to use. But when you do? You’ll be glad you have it.

Harry: Alright, I like it. So, next time someone tells me to “just get more insurance,” I’ll tell them to start thinking like a risk manager first.

Tom: Now you’re getting it. Just don’t tell my boss—I don’t want to lose my commissions.

(They both laugh, finishing their coffee before heading back to work, with Harry already planning how to impress the boss with his newfound knowledge.)

 

Tom and Harry’s Backyard Chat: Insurance—Product or Service?

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Tom and Harry are on Tom’s back deck, hammering away at a new pergola Tom has been building. A pile of wood is stacked neatly nearby, and the scent of freshly cut lumber mixes with the aroma of burgers grilling on the barbecue. They take a break, wiping their brows and sipping cold beers.

“You know,” Harry said, leaning against the railing, “I was thinking about insurance again. You and your ‘home inventory’ argument got me thinking—you really see insurance differently than I do.”

Tom chuckled, flipping a burger on the grill. “I take that as a compliment. So what’s on your mind this time?”

Harry shrugged, taking another sip of his beer. “I still think of insurance as a product—something you buy, like this wood for the pergola. You pick what you need, pay for it, and you’re done. But you seem to think it’s more than that.”

Tom turned, raising an eyebrow. “Because it is more than that, Harry. Insurance isn’t just something you buy and forget. It’s a service. You’re not just paying for a policy—you’re paying for someone to help you make sense of it all and to be there when it matters.”

“Come on,” Harry said, waving him off. “You buy a policy, you’ve got coverage. What’s so complicated about that?”

Tom leaned on the grill, gesturing with his tongs. “Alright, let’s compare it to this pergola. Sure, you bought the wood, but who’s helping you figure out how to put it together? Would you rather guess and hope for the best, or have someone who’s done it before guide you through?”

Harry laughed. “I see where you’re going, but building a pergola and buying insurance aren’t the same thing.”

“Aren’t they?” Tom challenged. “You bought the wood, but if you don’t assemble it right, it won’t hold up when the wind comes. Same with insurance. You can buy a policy online, sure, but without someone to guide you, you might find out it doesn’t hold up when life throws you a storm.”

Harry frowned, setting his beer down. “Okay, fine. But isn’t it easier to just buy what a big company is offering? They’ve got the resources, and you know what you’re getting.”

Tom shook his head, smiling. “You know what you’re getting on paper, but who’s explaining the details? Who’s asking the right questions? An experienced agent takes that product and turns it into a service, Harry. They make sure you’re not just covered but properly covered.”

Harry crossed his arms. “So what, you’re saying I can’t trust a big company?”

“It’s not about trust—it’s about focus,” Tom said. “A big company is looking out for its bottom line. An agent? They’re looking out for you. When you work with someone who knows your situation, they’re not just selling you something—they’re solving a problem.”

Harry picked up a hammer, twirling it thoughtfully. “But doesn’t that mean paying more? I mean, if I can do it myself, why involve someone else?”

Tom flipped the burgers and turned back to Harry. “Because doing it yourself doesn’t always mean doing it right. An agent saves you time, stress, and often money in the long run. They’re like the foreman on a construction site—keeping everything on track so it doesn’t fall apart.”

“Alright, I get it,” Harry admitted, setting the hammer down. “But you’ve got to admit, it’s a lot easier to just go online and click a few buttons.”

Tom smirked, handing Harry a plate with a burger. “Easier? Maybe. But when you’re in a jam, do you want a call center on the other side of the country, or someone local who knows you? Insurance is about trust and service, Harry. It’s about having someone in your corner.”

Harry took a bite of his burger, chewing thoughtfully. “You’ve got a point. It’d be nice to have someone who actually knows what they’re doing when things go sideways.”

Tom raised his beer in a toast. “Exactly. Insurance isn’t just a product—it’s peace of mind. And that’s something you can’t get from a website.”

Harry laughed, clinking his beer against Tom’s. “You’re relentless, you know that?”

“Just looking out for you, Harry,” Tom said with a grin. “Now, let’s finish this pergola before that storm rolls in—speaking of being prepared.”

They both laughed, picking up their tools and getting back to work under the warm glow of the setting sun.

 

Navigating Changes in the Insurance Industry in 2025

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How Independent Agents Provide Guidance

The insurance industry is poised for transformation in 2025 as new trends and challenges emerge. From advancements in technology to shifts in consumer expectations, the landscape is changing, and individuals and businesses need trusted advisors to navigate these changes effectively. Independent insurance agents are uniquely positioned to provide the guidance needed during this period of transition. Here’s a look at the anticipated changes and how independent agents can help.

  1. Increased Use of AI and Automation

Artificial intelligence (AI) and automation are becoming integral to the insurance process. From chatbots providing customer service to AI-driven underwriting, these technologies promise efficiency but also bring complexity. Consumers may feel uneasy about the lack of a human touch or have concerns about data privacy.

How Agents Can Help:

  • Explain the benefits and limitations of AI tools.
  • Act as a human advocate, ensuring clients feel heard and valued.
  • Provide personalized service that technology alone cannot offer.
  1. New Risks in a Digital World

Cybersecurity threats are evolving, and businesses face heightened risks of data breaches, ransomware attacks, and other digital vulnerabilities. As cyber insurance products evolve, businesses need to stay informed about their options.

How Agents Can Help:

  • Educate clients about emerging cyber risks and the importance of cyber insurance.
  • Tailor policies to address specific business vulnerabilities.
  • Stay updated on cyber insurance developments to provide the best recommendations.
  1. Climate Change and Natural Disasters

The impact of climate change continues to escalate, resulting in more frequent and severe natural disasters. Insurers are adapting by revising coverage options, introducing higher premiums, and enforcing stricter underwriting guidelines.

How Agents Can Help:

  • Guide clients through the complexities of property insurance.
  • Help individuals and businesses find coverage options that balance cost and protection.
  • Advocate for clients during claims processes related to natural disasters.
  1. Regulatory Changes

Insurance regulations may undergo significant changes in 2025 as governments respond to market conditions and consumer protection concerns. These changes can affect everything from coverage requirements to claims handling processes.

How Agents Can Help:

  • Stay informed about regulatory updates and their implications.
  • Act as a resource for clients navigating compliance challenges.
  • Provide clarity on how new regulations impact coverage and claims.
  1. Customized Insurance Solutions

Consumers increasingly demand tailored insurance solutions that reflect their unique needs. From usage-based auto insurance to niche coverage for specific industries, customization is becoming a cornerstone of the insurance experience.

How Agents Can Help:

  • Leverage their expertise to create personalized insurance plans.
  • Utilize data analytics to identify coverage gaps and opportunities.
  • Build long-term relationships by understanding and addressing evolving client needs.
  1. Rising Costs and Economic Pressures

Inflation and economic uncertainties are pushing insurance costs higher, making affordability a concern for many clients. Businesses, in particular, may struggle to balance coverage needs with budget constraints.

How Agents Can Help:

  • Find cost-effective solutions without compromising on protection.
  • Offer risk management advice to help clients reduce claims and control costs.
  • Advocate for clients during premium negotiations and renewals.

Why Independent Insurance Agents Are Essential

Independent agents bring unparalleled value during times of change. Unlike captive agents tied to a single carrier, independent agents have access to multiple insurance providers, enabling them to offer diverse options. They combine market knowledge with a client-first approach, ensuring tailored solutions and ongoing support.

As the insurance industry evolves in 2025, the role of independent insurance agents becomes even more critical. By staying informed, providing personalized advice, and advocating for their clients, these professionals ensure that individuals and businesses can confidently navigate the complexities of the modern insurance landscape. Whether you’re facing new risks, regulatory changes, or rising costs, an independent agent is your trusted partner in achieving peace of mind.

 

Personal Insurance Planning

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2025 is around the corner, here and now is the best time to think about your personal insurance program. When was the last time you reviewed your insurance coverage? The start of the New Year is a great time to review your personal insurance. Most of us know that major life events can make it necessary to update our insurance coverage. But did you know that even subtle changes can have an impact on your financial needs and plans?  Call our office today, and we can help you find the right combination of coverage and price.

Insurance resolutions

  • Review my insurance to make sure I have the right coverage
  • Take the time to read my insurance policies
  • Do I need to insure any Christmas gifts; jewelry, guns, ATV, boat, etc?
  • Do I have enough life insurance?
  • Get a quote for flood or earthquake insurance
  • Combine my auto and home insurance to save money
  • Complete a home inventory to ensure my property values are correct
  • Consider purchasing or increasing my umbrella coverage

Have I experienced any of these changes? It may impact your insurance

  • Bought or sold a car
  • Changed your marital status
  • Do you work from home?
  • Bought a boat, RV or ATV
  • Change of address
  • Welcomed a new baby into the family
  • Major inheritance
  • Have a new teen driver in the family

 

Top 3 Trending Insurance Issues Facing People in 2024

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As we move through 2024, insurance trends are shifting in response to evolving risks, market conditions, and consumer needs. Whether you’re managing personal finances or securing your family’s future, these top three trending issues can have a big impact on how people interact with insurance this year.

  1. Rising Costs of Health Insurance

Health insurance premiums continue to rise, with inflation and increasing healthcare costs being major contributors. For many individuals and families, finding affordable coverage has become increasingly challenging. Factors such as advances in medical technology, higher prescription drug costs, and more frequent claims are driving up premiums.

What Can You Do?

  • Consider high-deductible health plans combined with health savings accounts (HSAs) to manage costs.
  • Stay informed during open enrollment periods to ensure you are getting the best deal available.
  • Take advantage of wellness programs or incentives offered by insurers to reduce premiums.
  1. Underinsurance and the Increase in Liability Judgments

Personal and business liability judgments are climbing to record highs, leaving many people dangerously underinsured. As litigation becomes more frequent and settlement amounts increase, many are finding that standard insurance policies may not provide adequate coverage, especially when facing large claims or lawsuits.

What Can You Do?

  • Review your current liability coverage to ensure it meets your needs.
  • Consider adding personal umbrella insurance or increasing the liability limits on existing policies to protect yourself from costly legal judgments.
  • Small business owners should reevaluate their business liability policies, ensuring that they have sufficient protection against lawsuits.
  1. Cybersecurity Threats and the Need for Cyber Insurance

With more personal data stored online and an increase in cybercrime, individuals and businesses alike are recognizing the importance of cyber insurance. Whether it’s protecting personal identities or safeguarding sensitive business information, cyber insurance has become a growing need as cyberattacks are expected to rise throughout 2024.

What Can You Do?

  • Look into personal identity theft protection or cyber liability policies to cover potential losses from hacking, fraud, or data breaches.
  • For business owners, it is crucial to ensure that your cyber insurance policy covers ransomware attacks, data restoration costs, and legal liabilities.
  • Implement stronger cybersecurity practices, such as multi-factor authentication and regular software updates, to mitigate risks.

Staying ahead of these trending insurance issues can help you make better decisions and ensure you have the right protection in place. Whether it’s navigating rising health costs, securing adequate liability coverage, or safeguarding against cyber threats, 2024 is the year to review your insurance policies and ensure you’re prepared for the future.

Why Low Price and High Value Can Be a Contraction in Terms

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Shoppers are always looking for that next big sale or deal. When it comes to purchasing a 46” HDTV, it is easy to identify all the features you want, and then shop for the best price.  In fact, many retailers might even negotiate with you to get your business. When selecting your insurance, you cannot think the same way.  Why?

  • Insurance can never go on sale, it is highly regulated.
  • Consumers rarely have complete information about various insurance products.
  • Consumers may believe that “popular” or advertised products are high in quality.

Let me clarify that high-priced insurance does not always equate to a better value.  However, if you purchase the low-priced insurance policy are you satisfied that all the coverage terms are consistent with a higher-priced one?  A better way to look at this is to consider the value of what you are buying.  Here are some of the value-added advantages you will find in insurance if you do a little searching.

What makes up a high-value insurance program?

  • An insurance policy that will respond to your risks when a loss occurs.
  • The extra services offered by the insurer at no cost to you.
  • The knowledge and expertise of the agent. The agent is your key to a high value advantage. The agent is the one who helps you identify your risks and designs a policy specifically for you.  The agent will be there to help you manage a claim and to educate you.
  • Your agent increases your insurance value by helping you understand why the premiums are different.

Value is more than price.

There are also non-price variables that every insurance purchaser should consider.

  • The agent’s experience in your industry. Do you want an agent who primarily only insures homes to insure your restaurant?  These risks are different and should be treated as such.
  • Insurance companies have customer satisfaction ratings for claims, premium processing, and other services. Do you want to use an insurer with a below-average claims handling rating?

In conclusion, only an experienced agent can help you understand and define the true value of your insurance purchase.