Entries by Perk Reichley

What A Trusted Advisor Does

My insurance agent friend John and I had another conversation about how agents can and need to differentiate themselves from other agents.  We have attempted to help agents understand the value of educating and solving problems rather than selling an insurance product. This is such an excellent example of this that we just had to […]

What Is Your Value Proposition?

Most business owners can see an insurance agent coming a mile away. Agents, that is not a good thing. Insurance buyers have created a defense mechanism that makes it hard for agents get through. The primary reason for this is agents are far too often just interested in selling a product, not providing a solution.  […]

Communication Is key to Any Relationship

We live in the greatest age of communication. Today there are more ways to connect with each other than any other time in history.  For example, we have access to personal cell phones, email, web pages, videos, social media, traditional mail and more. So why don’t you and your independent insurance agent communicate more often? […]

Insurance Is Not the Only Answer

My insurance agent friend John and I had another conversation about how agents can, and need to differentiate themselves from other agents.  Last month we talked about how John uncovered an uninsured exposure and how John’s advice helped his client recover about $450,000. John holds to the belief that the agents job should be to […]

Insurance Is About Peace of Mind and Trust

We have been telling readers that we believe insurance is more about trust, relationships, and value than it is about a policy.  A recent article in PropertyCasualty360.com, by Brent Kelly confirms this concept. For many people, buying something tends to be both emotional and financial.  With insurance, some people may buy a brand or base […]