The partnership between an insurance agent, an insurer, and a client is one of the most important in the industry. Carriers and the underwriters create policies and take on risks for insureds, whereas brokers assist their clients in finding the best insurance policies and carriers for their needs.
The independent agent and broker are the industry’s backbone. They are the primary channel of distribution for commercial property and casualty insurance.
How To Build And Maintain Strong Relationships
Don’t base your relationship on technology
Technology is good and effective tool for both the agent and their clients. But don’t make technology so important that any personal communication is lost.
Follow Through
Agents should build strong relationships with their clients by following through on their commitments and being communicative in the event that something changes, in addition to offering services and advice that help insureds avoid losses. If you say you’re going to do something, you must do it. If you can’t do it, you say, ‘I’m not going to be able to meet the commitment,’ and then you set a new expectation.
Focus on more than just pricing
When it comes to building a strong relationship with insurance agents, one thing that stands out above all else is the need to add value that goes beyond offering competitive insurance prices. When comparing options today, insureds should look for an agent who will not only provide the coverages they require but will also serve as a risk management partner.
Be Consistent
Consistency is essential in all aspects of communication and service. It establishes a pattern that customers can expect, which helps to highlight your value proposition and enhance the customer experience. Simply personalize interactions by framing conversations and messaging in less “scripted” ways. According to one survey, most marketers fail to personalize communication beyond digital channels. Get more customer-specific the next time you pick up the phone. It should contribute to the relationship’s strengthening.
The customer, regardless of the insurance company, ultimately looks to you, the agent, for advice, service, and responsiveness. Regardless of the shifting strategies and focuses in today’s insurance markets, remember to prioritize your customer relationships first, and you’ll find yourself building a book of business that will last for a long time.
While the massive national agencies spend millions on television ads and offer barebones policies, they do not know you. When your needs change or your situation complicates, you don’t want an automated phone tree or cold cyber-agent. You want to talk to compassionate, honest insurance experts – that’s our team. You shouldn’t have to spend hours researching and comparing policies. Let the specialists at Reichley guide you through the complex insurance industry.
Call today to alleviate the worry and get covered – (937) 429-0655
How Insurance Agents Can Deliver Wow Customer Service
/in Business insurance, Customer Service, Insurance, RelationshipsTo ensure that your customers feel valued and appreciated, you need to provide wow customer service. Excellent customer service entails a number of traits. Today’s business climate is highly competitive. In terms of features, products agencies generally compete head-to-head. When things are too identical, the customer service and the agent’s ability to create a real relationship make the difference.
Here is what agent should do to build strong relationships
Place your clients’ needs above selling a policy.
Insurance is not a product. It is a promise and a trusted relationship. Here at Reichley Insurance Agency, we are not going to sell you something you don’t need. We want to talk to you, determine your needs, and get you covered at the right price.
Educate don’t sell.
Your goal is to educate you so you can make informed decisions. The more they know, the better decisions they will make. It gives you better value out of your insurance.
Know your product or service.
You must know what you’re offering inside and out to deliver excellent customer service. Make sure you and your front-line employees understand how your products or services work. Be aware of the most often asked queries by consumers and know how to respond in a way that will satisfy them. Understand that there are not one size fits all insurance products.
Listen to your clients.
One of the most basic techniques of customer service is to listen. It entails listening to both what your consumers say and what they are communicating nonverbally. Keep an eye out for signals of dissatisfaction and pay attention to what they say directly to you.
Ask for feedback and receive it.
To make the feedback you receive from clients helpful in your customer care process, you must do something with it. Take the time to examine feedback regularly, find areas for development, and implement specific changes in your company.
Agents And Insurance Buyers Can Always Learn Something New
/in Agent, Business insurance, Customer Service, RelationshipsIt seems that the insurance buying process often sets up the perfect storm of comparing coverage, pricing, and service, but it ends up with low-cost winning in the short term and then losing when a claim occurs. How can we help change our understanding of this process so that everyone gets a win? Here are some thoughts.
Agents Should
Be prepared, educate yourself on insurance and risk management. Coming to consultations well-versed in the needs of the other person also assures them that you as the agent will go the extra mile on their behalf.
Listen, ultimately, you’re here to help your customers. If they believe your plan takes precedence over theirs, your business relationship will not last long. You can only meet someone else’s needs if you listen to what those needs are, so always be ready to listen as well as speak.
Try to sell rather than teach, here is what we like to do before we even say the word insurance. We ask questions to understand your needs better. We share our knowledge about your risks, and we help identify the individual risks you face and start the process of putting together a plan to protect you with a combination of insurance, risk transfer, and avoidance techniques.
Our clients routinely tell us that “this is the first time someone took the time to explain this to them. They feel empowered to control and have ownership of their insurance program.
Insurance Buyers Should
Shopping for insurance based solely on price. Comparing insurance policies can be perplexing, but resist the temptation to simply select the policy with the lowest premium. Consider the agent’s qualification, experience, and the company’s reputation, as well as the coverage you’d receive for the premium.
Understand what you are buying, make sure you understand what your insurance policy covers and does not cover.
Not updating your coverage, how long has your family or company had the same insurance policy or policies? You could be making a costly mistake if you simply renew your policy year after year. Consider how much your family or business has changed in the last year.
While the massive national agencies spend millions on television ads and offer barebones policies, they do not know you. When your needs change or your situation complicates, you don’t want an automated phone tree or cold cyber-agent. You want to talk to compassionate, honest insurance experts – that’s our team. You shouldn’t have to spend hours researching and comparing policies. Let the specialists at Reichley guide you through the complex insurance industry.
Call today to alleviate the worry and get covered – (937) 429-0655.
Proven Ways To Build Strong Insurance Relationships
/in Agent, Business insurance, Customer Service, Insurance, RelationshipsThe partnership between an insurance agent, an insurer, and a client is one of the most important in the industry. Carriers and the underwriters create policies and take on risks for insureds, whereas brokers assist their clients in finding the best insurance policies and carriers for their needs.
The independent agent and broker are the industry’s backbone. They are the primary channel of distribution for commercial property and casualty insurance.
How To Build And Maintain Strong Relationships
Don’t base your relationship on technology
Technology is good and effective tool for both the agent and their clients. But don’t make technology so important that any personal communication is lost.
Follow Through
Agents should build strong relationships with their clients by following through on their commitments and being communicative in the event that something changes, in addition to offering services and advice that help insureds avoid losses. If you say you’re going to do something, you must do it. If you can’t do it, you say, ‘I’m not going to be able to meet the commitment,’ and then you set a new expectation.
Focus on more than just pricing
When it comes to building a strong relationship with insurance agents, one thing that stands out above all else is the need to add value that goes beyond offering competitive insurance prices. When comparing options today, insureds should look for an agent who will not only provide the coverages they require but will also serve as a risk management partner.
Be Consistent
Consistency is essential in all aspects of communication and service. It establishes a pattern that customers can expect, which helps to highlight your value proposition and enhance the customer experience. Simply personalize interactions by framing conversations and messaging in less “scripted” ways. According to one survey, most marketers fail to personalize communication beyond digital channels. Get more customer-specific the next time you pick up the phone. It should contribute to the relationship’s strengthening.
The customer, regardless of the insurance company, ultimately looks to you, the agent, for advice, service, and responsiveness. Regardless of the shifting strategies and focuses in today’s insurance markets, remember to prioritize your customer relationships first, and you’ll find yourself building a book of business that will last for a long time.
While the massive national agencies spend millions on television ads and offer barebones policies, they do not know you. When your needs change or your situation complicates, you don’t want an automated phone tree or cold cyber-agent. You want to talk to compassionate, honest insurance experts – that’s our team. You shouldn’t have to spend hours researching and comparing policies. Let the specialists at Reichley guide you through the complex insurance industry.
Call today to alleviate the worry and get covered – (937) 429-0655
What’s Trending In Insurance For 2022?
/in UncategorizedChanging consumer expectations, employment issues, supply chain issues, political unrest, and remote working will all have an impact on the insurance landscape in the coming year. Let’s look at some of our predictions for the most interesting trends that will emerge in the insurance industry in 2022.
2022 Predictions
Recommended Actions
2022 Insurance Planning
/in Customer Service, Insurance, RelationshipsIt will be imperative to evaluate your personal insurance program now that 2022 is approaching. Before buying insurance, most consumers don’t take the time to consider their exposures, options, or present financial situation. It’s critical to take stock of your own finances in order to plan for the future.
It is equally important to work with your agent to help you understand what kind of insurance you are buying and why you are buying it. A good agent will educate you on your risk and help you determine what coverage you need and what coverage you may not need.
Remember insurance is not a product, it is a relationship. The more you know the better decisions you can make. These are things your agent needs to be talking to you about. If they don’t call you, call them to set up a meeting to review your risk, insurance, and coverage.
Insurance is not a product. It is a promise and a trusted relationship. Here at Reichley Insurance Agency, we are not going to sell you something you don’t need. We want to talk to you, determine your needs, and get you covered at the right price. You want to talk to compassionate, honest insurance experts – that’s our team. You shouldn’t have to spend hours researching and comparing policies. Let the specialists at Reichley guide you through the complex insurance industry.
Call today to alleviate the worry and get covered – (937) 429-0655.
How Agents Can Become Partners With Their Clients
/in Agent, Customer Service, Insurance, RelationshipsFor an agency to grow truly sustainable, it is critical to accomplish two things, sell insurance and develop and maintain strong client relationships. It is common for agency to concentrate their efforts on acquiring new customers but neglect building strong relationships with their clients. There is a balance that every agency employee needs to manage in order for the agency to thrive. These are some actions to help agents keep that balance.
Be Transparent
Transparency is critical for developing trust with clients and begins with effective communication. Maintain an open line of communication with your clients. Early on, have direct conversations to discuss and establish expectations. One point to discuss is the price you will charge and the services you will provide. Additionally, you should discuss your security policies and how you intend to safeguard their information. Inform them of your offerings and solicit their feedback on how you can best meet their needs. Engagement letters can be beneficial in this situation. You should outline expectations for both parties in the engagement letter to ensure that you are on the same page from the start.
Be Available
Making time for your clients demonstrates your appreciation for them. This does not mean you should stop everything the moment they contact you. Communicate openly and honestly that you have other clients and obligations but still want to be there for them. Establish effective methods of communication through which your clients can contact you. You should collaborate to determine the most effective method of communication, whether it is via email, a client portal, text message, over the phone, or in person. When they contact you, promptly respond to their questions, concerns, and requests.
Be Dependable
Assure your clients that they can rely on you. Complete your work on time. Be thorough and precise in everything you do. Regardless of the size of the task, give it your all. Communicate any issues or complications to your clients. Additionally, you should communicate plainly that you are in control of the situation.
Remember that communication is critical to developing a trustworthy relationship; speak with your clients to ascertain their top priorities and then incorporate their preferences into your workflow. A little bit of deliberate listening can go a long way toward establishing respect and appreciation.
You want to talk to compassionate, honest insurance experts – that’s our team. You shouldn’t have to spend hours researching and comparing policies. Let the specialists at Reichley guide you through the complex insurance industry.
Call today to alleviate the worry and get covered – (937) 429-0655.
Why We Value Customer Service
/in UncategorizedTraditional insurance “selling” has not always gone hand in hand with good customer service. Traditional insurance selling often consists of a salesperson trying to convince a buyer of the benefits of the product he/she is selling. Conversely, good customer service involves determining the customer’s needs and concerns first, and then determining how to best provide solutions. The difference is in the mindset of the sales professional. You can actually provide good customer service while “selling” if you view selling as offering a value-added service to your customer. This starts with how the sales professional views the process.
If you are looking for something different in the insurance buying process, evaluate your next insurance meeting using these standards.
We would encourage you to establish a set of standards by which you evaluate your insurance provider. Do they value relationships, do your values line up together and do they value the relationship? If you can answer these, you are on your way to developing a trusted partner.
While the massive national agencies spend millions on television ads and offer barebones policies, they do not know you. When your needs change or your situation complicates, you don’t want an automated phone tree or cold cyber-agent. You want to talk to compassionate, honest insurance experts – that’s our team. You shouldn’t have to spend hours researching and comparing policies. Let the specialists at Reichley guide you through the complex insurance industry.
Call today to alleviate the worry and get covered – (937) 429-0655.
Can The Holidays Bring Added Risk?
/in Customer Service, Insurance, RelationshipsPersonal Insurance Update
Did you get an ugly tie or sweater last year for Christmas? If this Christmas is a repeat of last year, the good news is that you can probably exchange the gift for something you can actually use. However, many other ugly things can happen during the holidays that you may not be able to take back. While the holiday season is a great time to celebrate with family and friends, it can also lead to fire, theft, and losses that will dampen your holiday spirit.
Now would be a good time to have us review your personal insurance to make sure you understand your coverage, and provide optional coverage for you to consider.
Typical Holiday Mishaps
House fires – Due to increased use of electrical cords, home fires rise during November and December. Make sure you use only UL approved appliances and electrical cords. Do not over-use outlets to string inside or outside lights. If you have a natural tree, keep it watered. Invest in a fire extinguisher, and keep it in the kitchen. The median cost of fire damage due to candles and fireplace claims can be around $9,000.
Theft –Criminals love the holiday season because they know you may have expensive items in your home. Keep your doors locked. Do not place gifts next to windows. It is not necessary to post all your holiday purchases on social media. Criminals love to “like” your posts, and then steal your gifts.
Use of alcohol – Resist the pressure to drink or serve alcohol at every social event. Designate a driver before the party begins. Offer non-alcoholic beverages at your party.
We are committed to providing clients with the highest quality insurance plans available combined with some of the lowest possible rates. Whether you are shopping for auto insurance, home insurance, life or business insurance, we can help you obtain the best coverage available at the lowest rate possible.
While the massive national agencies spend millions on television ads and offer barebones policies, they do not know you. When your needs change or your situation complicates, you don’t want an automated phone tree or cold cyber-agent. You want to talk to compassionate, honest insurance experts – that’s our team. You shouldn’t have to spend hours researching and comparing policies. Let the specialists at Reichley guide you through the complex insurance industry.
Remote Workers And Cyber Security Risks
/in Business insurance, Customer Service, InsuranceThere are more remote workers in American today than at any time in our recent history. Many employers are embracing this trend, but there are new risks to consider. As a result of this distant work environment, a crucial problem arises in new security threats. In our digital age, businesses have had to improve their cybersecurity, yet cybersecurity dangers have increased significantly due to remote labor. Employees who work from home are at a significantly higher risk than those who work in offices.
Ransomware attacks are also a big concern for more than two-thirds (69%) of IT executives, who anticipate that the hybrid workplace will be a target for ransomware. Targeted organizations faced a threat to their business continuity as a result of these attacks.
Sharing a computer and using it for personal purposes are two different things. It may seem self-evident, but sharing a business computer with family or roommates can be a security concern. This should be avoided at all costs, especially if your work result contains sensitive customer information.
Cyber Tips For Remote Workers
Have a good cyber liability insurance plan in place. Cyber liability insurance is a type of insurance that offers a variety of coverage choices to help organizations protect themselves from data breaches and other cyber security risks. It’s not a question of whether, but when your company will be hacked. Policyholders with cyber insurance can also use tools and services to manage and minimize cyber risk both before and after a breach.
For remote employees, cybersecurity necessitates ongoing monitoring. Give us a call if you’re concerned about your present remote security practices. We’ll examine and put safeguards in place that will allow your remote workers to work securely and productively.
While the massive national agencies spend millions on television ads and offer barebones policies, they do not know you. When your needs change or your situation complicates, you don’t want an automated phone tree or cold cyber-agent. You want to talk to compassionate, honest insurance experts – that’s our team. You shouldn’t have to spend hours researching and comparing policies. Let the specialists at Reichley guide you through the complex insurance industry.
Call today to alleviate the worry and get covered – (937) 429-0655.
When To Call Your Insurance Agent
/in Business insurance, Claims, Customer Service, Insurance, RelationshipsWe strongly believe in developing relationships with our customers. Insurance is not a product; it is a trusted relationship between the agent, insurer, and customer. We are always ready and willing to help you better understand your insurance and help with any questions you may have.
The Value of Your Local Independent Agent
Good Reasons To Connect With Your Agent
You have any questions about your insurance; please call our office; we are here to help.
There Is No One-Size-Fits-All Insurance Policy
While the massive national agencies spend millions on television ads and offer barebones policies, they do not know you. When your needs change or your situation complicates, you don’t want an automated phone tree or cold cyber-agent. You want to talk to compassionate, honest insurance experts – that’s our team. You shouldn’t have to spend hours researching and comparing policies. Let the specialists at Reichley guide you through the complex insurance industry.
Call today to alleviate the worry and get covered – (937) 429-0655.