Let Us Say, “Ask Not What The Client Can Do For The Agent, But What The Agent Can Do For The Client”

Businesspeople Using Laptops During Meeting

This article is a continuation of our series on how to think differently about insurance.

We want to continue our revolution regarding customer service by talking about just what clients should expect from their agent. We ran across this statement and truly believe it, “If all your agent does is place your policy, then they are overpaid”.

We use phrases like “people before policies”, “listen to your needs”, and “Your dedicated team of experts”. These words have meaning to our entire team and are carried out in every conversation with our clients.

Here are some of valued added services every agent should be providing:

  • Claims – When you have a claim, we will help you through the process until you are satisfied.
  • Options – We do not sell you a policy. We provide options; some of which may not include insurance. If we do recommend insurance, then we take the complexity and uncertainty out of the process and make sure you have the right policy to fit your budget.
  • Education – Our goal is to educate you so you can make informed decisions.
  • Stay Connected – We stay in touch with you during the year. We make sure your program changes as your needs do.
  • Service – Whey you call your agent you want a PERSON who knows and understand your needs. Our team lives and works in the community. We will even come to you to meet with you.
  • Qualified – Your agent should have more than five years’ experience. You deserve an experienced professional who is committed to his or her craft.

At Reichley Insurance, our employees are committed to developing ongoing communication with our clients, and striving to exceed your expectations. You are not buying a product; you are managing your risk. Remember, insurance is not a product; it’s a promise and a trusted relationship.

Communication Is key to Any Relationship


This article is a continuation in our series on how to think differently about insurance.

We live in the greatest age of communication. Today there are more ways to connect with each other than any other time in history.  For example, we have access to personal cell phones, email, web pages, videos, social media, traditional mail and more. So why don’t you and your independent insurance agent communicate more often? And, when you do communicate with your agent, what kind, and how much, communication is valuable to the agent/client relationship? Reichley Insurance is attempting to create a new way of thinking about the agent/client insurance relationship.

Let us start by asking and answering the following question, “What kind of communication and service are you getting from your agent”? If all your agent does is send you a policy and an invoice, then your agent is way overpaid. There is so much more that an agent shouldbe doing to educate and serve you. Here are a few examples of what our agents at Reichley Insurance do:

  1. We ask questions about your risks.
  2. We educate you on these risks and their impact.
  3. Together we select a program that fits your needs.
  4. We continue to educate you through regular communication.
  5. Our web page offers ongoing education.
  6. If there is an important event that may affect you, we offer solutions.
  7. We send you automatic emails about every policy transaction.
  8. We provide a letter with each insured renewal package explaining coverage changes and options.
  9. Our experienced staff is able to clearly discuss issues and solutions.

Recent J.D. Powers & Associates.com score study found consumers find agents easier to use than a black-box 800 number or a website, and still prefer to finalize their purchase through an agent whom they can visit or call. In today’s cyber world, an agent should provide that desired personal touch. At Reichley Insurance, our employees are committed to developing ongoing communication with our clients, and striving to exceed your expectations.

The Best Way to Select An Agent That Is Right For You



This article is a continuation to our series on how to think differently about insurance.

Here is a revolutionary idea; when you buy insurance you are buying service and advice from the agent. Insurance is not a commodity but a service. Yes, you get an insurance policy; however, not all policies are created equal. We believe that the best way to buy insurance is to select a qualified and experienced agent. Allow the agent to understand your needs and then design a policy that works best for you.

We would like to offer a different way of looking at the insurance buying process. We believe that by following our suggestions you will make better more informed choices.

Know the Difference between Independent Agents and Other Agents


Insurance agents are not all alike. Some agents only represent one insurer, while independent agents represent many. You want an agent who represents many insurers and who is willing to take the time to get to know you. Then market your risk with many different insurers. You want a relationship, not a policy.

Use an Experienced Agent

Your agent should have many years’ experience in the industry. They should have a staff that has the knowledge and experience to handle your individual concerns and questions. Your agent should be able to offer alternatives and services that others can’t.

Ask The Agent Questions Regarding Services Offered.  Here Are Few Ideas:

  1. If I had a claim, how would you help me?
  2. How many years of experience do you have? And your staff?
  3. When I call the agency with a question, who would I be speaking with?
  4. May I have three references?
  5. What systems do you have to help manage your business?
  6. How do you define customer service?
  7. What is your policy for returning phone calls?
  8. How long do you usually keep a client?
  9. What makes you skilled at what you do?
  10. Do you have any industry awards?
  11. Will I have to ask for my renewal to be processed?

Professional Designations

Ask about what professional designations the agent has.  This doesn’t always guarantee an agent is expert in all the insurance aspects you require, but it does show the agents commitment to continued education.

Visit Their Web Page

Visiting the agency’s web page is a great way to give you an idea of their services, values and qualifications.

The best thing you can do for your business or family is to select an experienced agent who is committed to developing a personal relationship with you and finding you the best options based on your needs. Remember not all insurance policies are equal, what goes into the policy will determine how claims are settled. You are not buying a product you are managing your risk. Remember, Insurance is not a product, it’s a promise and a trusted relationship.

Water Damage Claims

Water damage is one of the most common reasons people make claims on their home insurance. Ruptured pipes, faulty appliances and backed-up drains often lead policyholders to inspect their homeowner policy wording carefully. 
Water damage coverage in the homeowner insurance policy is a confusing subject. Usually, the damage caused by water will be covered, but the item causing the loss, such as a leaky pipe or broken appliance hose, will not be covered. While your insurance company will pay for the damaged flooring from a ruptured appliance hose, it will be the policyholder’s responsibility to replace the bad hose. Parts and appliances wear out and it is not the intent of an insurance policy to cover wear and tear. However, if a sudden unforeseen covered cause of loss, such as a frozen pipe, leads to water damage, the pipe repair and the resulting water damage will be covered. 
Flood, which occurs when a nearby tributary or body of water breaches its banks and flows into your home, is not covered under homeowner insurance. You must purchase flood insurance for that. You can purchase flood insurance as long as your community participates in the National Flood Insurance Program.

Reichley Insurance Agency is committed to excellence. We pride ourselves on offering our clients reliable coverage and great service. As an independent Ohio insurance agency, we can provide you with all types of insurance coverage from the top carriers in the country. Our team of trusted agents will work with you to find a policy that meets your needs – and falls within your budget.