We have been telling readers that we believe insurance is more about trust, relationships, and value than it is about a policy. A recent article in PropertyCasualty360.com, by Brent Kelly confirms this concept.
For many people, buying something tends to be both emotional and financial. With insurance, some people may buy a brand or base their buying decision on a TV commercial. While other people may buy insurance with a focus on price, they want the lowest cost possible. Mr. Kelly correctly points out that buying insurance has some of both the emotional and financial elements.
Insurance is a promise from the insurer to perform in the event of a loss, and insurance offers security to the buyer that when something bad happens, all is ok.
We believe that a promise and security are important enough to mandate a conversation with a professional agent who understands the importance of education.
So, why do most people view insurance as a transactional product?—because the insurance industry has trained consumers to view it as such with phrases like:
- “Save 10%.”
- “We will quote your insurance in 15 minutes.”
- “Get a quick quote.”
- “Apples to apples.”
Insurance companies and agents use these terms and others every day. “They are catchy, easy for the consumer to understand and takes little effort,” according to Mr. Kelly.
The time has come to use new insurance buying terms like:
- “I educate my clients about risk”
- “Insurance is not your only option”
- “Exclusions matter”
- “Can I explain your cost of risk?”
- “I don’t take orders, I provide peace of mind”
Reichley insurance believes insurance is more than a transaction. Insurance involves a trusted relationship built on a promise to put people before policies. Our promise is to listen to you, identify your risks and provide solutions. Every employee has the heart of a teacher. Connect with us to experience The Reichley difference.