Entries by Perk Reichley

Insurance Vs. Risk

When you secure or purchase insurance, do you think about your risk?  Most people think about one or two factors when buying insurance; premium and limits. Very little thought is given to the design of the insurance program or qualification of the agent.  The result often leads to frustrated consumers who sadly realize, “My claim […]

Think Differently In 2017

The definition of incorrect thinking is to repeatedly take the same action and expect a different outcome.  As you think about your insurance program for 2017, it is time to expect a different outcome.  This will cause you to consider different actions. To accomplish this, two things need to happen.  First, redefine how you define […]

We Think of Insurance as a Promise

Many people look at insurance as a commodity, like buying car or a piece of furniture.  Consequently, they become caught up in searching for the lowest price for the “product of insurance.”  Insurance is less of a commodity, and more of a promise or service. Promise vs. Product Insurance is a promise from the insurer […]

Insurance Myth Busters… All I Need Is Replacement Cost Coverage

Most people think, “If my policy has replacement cost coverage I am ok, right?”  Well, maybe not.  The term “replacement cost” means “the cost to replace the property on the same premises with other property of comparable material and quality used for the same purpose.” A Common Myth “My policy has replacement cost coverage, so […]

Think Differently In 2017

The definition of incorrect thinking is to repeatedly take the same action and expect a different outcome.  As you think about your insurance program for 2017, it is time to expect a different outcome.  This will cause you to consider different actions. To accomplish this, two things need to happen.  First, redefine how you define […]

Low Premium Vs. Value… Which Is Better?

Many people think the best way to select an insurance agent is to hire the one that offers the lowest possible price. Lower price can mean inferior coverage and that’s fine until you experience a loss that isn’t covered. My goal is to help you understand that there is more to insurance then getting the […]

Customer Service Skills Your Agent Needs

Insurance agents should always be considered a trusted advisor. As such, there are many unique skill sets an agent should possess. Without these skills you run the risk of having the wrong insurance program, being uninformed regarding your risks, and be frustrated whenever you call or meet with your agent. Here are some of the […]

Insurance Myth Busters

According to recent estimates by the Insurance Research Council (IRC), roughly one in seven drivers are uninsured.  A majority of drivers only carry the state minimum limits. The Common Myth If an uninsured or underinsured motorist hits you, many think, no worries, they have coverage, or my insurance will pay. Myth Busted Your coverage is […]