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partners in risk

Proven Ways To Build Strong Insurance Relationships

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The partnership between an insurance agent, an insurer, and a client is one of the most important in the industry. Carriers and the underwriters create policies and take on risks for insureds, whereas brokers assist their clients in finding the best insurance policies and carriers for their needs.

The independent agent and broker are the industry’s backbone. They are the primary channel of distribution for commercial property and casualty insurance.

How To Build And Maintain Strong Relationships

Don’t base your relationship on technology

Technology is good and effective tool for both the agent and their clients. But don’t make technology so important that any personal communication is lost.

Follow Through

Agents should build strong relationships with their clients by following through on their commitments and being communicative in the event that something changes, in addition to offering services and advice that help insureds avoid losses. If you say you’re going to do something, you must do it. If you can’t do it, you say, ‘I’m not going to be able to meet the commitment,’ and then you set a new expectation.

Focus on more than just pricing

When it comes to building a strong relationship with insurance agents, one thing that stands out above all else is the need to add value that goes beyond offering competitive insurance prices. When comparing options today, insureds should look for an agent who will not only provide the coverages they require but will also serve as a risk management partner.

Be Consistent

Consistency is essential in all aspects of communication and service. It establishes a pattern that customers can expect, which helps to highlight your value proposition and enhance the customer experience. Simply personalize interactions by framing conversations and messaging in less “scripted” ways. According to one survey, most marketers fail to personalize communication beyond digital channels. Get more customer-specific the next time you pick up the phone. It should contribute to the relationship’s strengthening.

The customer, regardless of the insurance company, ultimately looks to you, the agent, for advice, service, and responsiveness. Regardless of the shifting strategies and focuses in today’s insurance markets, remember to prioritize your customer relationships first, and you’ll find yourself building a book of business that will last for a long time.

 

partners in risk

What Should Insurance Buyers Look For In Their Agent

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Our world is much different than it was just two years ago.  Things have changed, and many of these changes are here to stay.  We all must adapt to a different way of managing our personal and business lives and finances.  Having a high-value insurance agent can help you manage these uncertain times.

Selecting your insurance agent is the most important action you can undertake regarding your personal or business insurance.  We like the phrase your insurance is only as good as your agent because it tells the story that the coverage you select depends on your agent’s skill and ability to provide the solutions you need.

Different Kinds of Agents

A captive agent is one who is employed by an insurance company.

These kinds of agents represent direct writers.  A captive agent is an insurance agent who only works for one insurance company.

The insurance company pays a captive agent, and they may be a full-time employee or an independent contractor.

An independent agent is someone who owns or operates a small local business.  They have relationships with many insurance companies but do not work for them.  This allows the independent agent to work for the policyholder.

Qualities of a High-Value Insurance Agent

  • Trustworthy
  • They put people before policies
  • A good Listener and responsive
  • Has the experience and technical knowledge needed to offer real solutions
  • Has good people skills
  • The desire to teach you rather than sell you
  • Someone who views insurance as a promise, not a product
  • A good agent will want to develop a relationship with you, not just sell you then move on.

Ask for information

Consider this as an interview in which you are selecting a representative and an agency.

  • For how long they have been in business?
  • What, if any, certifications do they hold? Consider agents who hold advanced designations such as Chartered Property Casualty Underwriter (CPCU), Certified Insurance Counselor (CIC), Chartered Life Underwriter (CLU), or Accredited Insurance Adviser (AAI) (AAI).
  • What kinds of businesses do they represent?
  • How will the renewal processes be implemented?
  • Will you have a personal account manager?
  • How will they assist in the event of a claim?
  • How much experience do they have with risks comparable to yours?
  • How much do they charge for services, and how much do they earn?
  • Request that they conduct an audit of your current policies and make recommendations?

Remember your insurance coverage is only as good as the agent who offered it.  Having a high-value agent will help you navigate successfully through these uncertain time

 

partners in risk

How Insurance Agents Can Deliver Wow Customer Service

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To ensure that your customers feel valued and appreciated, you need to provide wow customer service. Excellent customer service entails a number of traits. Today’s business climate is highly competitive. In terms of features, products agencies generally compete head-to-head. When things are too identical, the customer service and the agent’s ability to create a real relationship make the difference.

Here is what agent should do to build strong relationships

Place your clients’ needs above selling a policy.

Insurance is not a product. It is a promise and a trusted relationship. Here at Reichley Insurance Agency, we are not going to sell you something you don’t need. We want to talk to you, determine your needs, and get you covered at the right price.

Educate don’t sell.

Your goal is to educate you so you can make informed decisions. The more they know, the better decisions they will make. It gives you better value out of your insurance.

Know your product or service.

You must know what you’re offering inside and out to deliver excellent customer service. Make sure you and your front-line employees understand how your products or services work. Be aware of the most often asked queries by consumers and know how to respond in a way that will satisfy them. Understand that there are not one size fits all insurance products.

Listen to your clients.

One of the most basic techniques of customer service is to listen. It entails listening to both what your consumers say and what they are communicating nonverbally. Keep an eye out for signals of dissatisfaction and pay attention to what they say directly to you.

Ask for feedback and receive it.

To make the feedback you receive from clients helpful in your customer care process, you must do something with it. Take the time to examine feedback regularly, find areas for development, and implement specific changes in your company.

cyber risk

Remote Workers And Cyber Security Risks

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There are more remote workers in American today than at any time in our recent history. Many employers are embracing this trend, but there are new risks to consider. As a result of this distant work environment, a crucial problem arises in new security threats. In our digital age, businesses have had to improve their cybersecurity, yet cybersecurity dangers have increased significantly due to remote labor. Employees who work from home are at a significantly higher risk than those who work in offices.

Ransomware attacks are also a big concern for more than two-thirds (69%) of IT executives, who anticipate that the hybrid workplace will be a target for ransomware. Targeted organizations faced a threat to their business continuity as a result of these attacks.

Sharing a computer and using it for personal purposes are two different things. It may seem self-evident, but sharing a business computer with family or roommates can be a security concern. This should be avoided at all costs, especially if your work result contains sensitive customer information.

Cyber Tips For Remote Workers

  • Keep devices patched and up-to-date.
  • Accommodate the increase of remote VPN workers.
  • Proved employee training.
  • Require passwords to be updated regularly, use PW managers.
  • Use cloud software for file management.
  • Use only secure Wi-Fi.
  • Have good backup systems

Have a good cyber liability insurance plan in place. Cyber liability insurance is a type of insurance that offers a variety of coverage choices to help organizations protect themselves from data breaches and other cyber security risks. It’s not a question of whether, but when your company will be hacked. Policyholders with cyber insurance can also use tools and services to manage and minimize cyber risk both before and after a breach.

For remote employees, cybersecurity necessitates ongoing monitoring. Give us a call if you’re concerned about your present remote security practices. We’ll examine and put safeguards in place that will allow your remote workers to work securely and productively.

While the massive national agencies spend millions on television ads and offer barebones policies, they do not know you. When your needs change or your situation complicates, you don’t want an automated phone tree or cold cyber-agent. You want to talk to compassionate, honest insurance experts – that’s our team. You shouldn’t have to spend hours researching and comparing policies. Let the specialists at Reichley guide you through the complex insurance industry.

Call today to alleviate the worry and get covered – (937) 429-0655.

business insurance

Why Insurance Is Not A Product

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We use phrases like “people before policies,” “listen to your needs,” and “Your dedicated team of experts.” These words have meaning to our entire team and are carried out in every conversation with our clients.
Here are some of the valued added services every agent should be providing:

Claims – When you have a claim, we will help you through the process, connect with adjusters, and work to settle the claim. We help you to set expectations and communicate regularly with you.

Options – We do not sell you a policy. We provide options and help you buy the right coverage for you. We show you the different kinds of coverage you might need; if we do recommend insurance, then we take the complexity and uncertainty out of the process and make sure you have the right policy to fit your budget.

Education – Our goal is to educate you so you can make informed decisions. The more you know, the better decisions you will make. It gives you better value out of your insurance.
Stay Connected – We stay in touch with you during the year. We make sure your program changes as your needs do. This assures you that you have the coverage you need.

Service – When you call your agent, you want a PERSON who knows and understands your needs. Our team lives and works in the community. We will even come to you to meet with you. You get a better insurance program and more value for every dollar spent.

Qualified – Your agent should have more than five years’ experience. You deserve an experienced professional who is committed to their craft. As a result, you get a better-designed program.

At Reichley Insurance, our employees are committed to developing ongoing communication with our clients and striving to exceed your expectations. You are not buying a product; you are managing your risk. Remember, insurance is not a product; it’s a promise and a trusted relationship.

What Does Your Agent Talk To You About?

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When you meet or talk to your agent, what are the topics of conversation? Are you talking just about your bill, or how you got an endorsement and didn’t understand it? Do you get way too much communication on how to reduce your premium by buying less coverage? Many companies will tell you, and you don’t need to talk to your agent.

We are here to provide a different approach. We recommend talking to your agent at least once a year and even more if needed. Communication is the key to all good relationships. We will reach out to you and talk to you about the following.

  1. How is your claim being processed? Can we help you?
  2. Did you get your policy, and do you have any questions?
  3. Have you made any major purchases; a new car, boat, or other high-end items?
  4. I know you have a wine collection, did you but any new bottles that need to be insured?
  5. Your son Travis is heading off to college; we might want to review your coverage.
  6. How is your new job going? Do they offer life insurance, or would you like to look at some options?
  7. Have you thought more about identity theft coverage? Or do you have any questions?
  8. We have found many people are driving for a ride-sharing company, is there anyone in your house doing this?

These are just some examples of what our conversations might look like. Of course, we also start with a good day it is great to connect, and end with thank you for your business, we value our relationship and love serving you.

 

How We Help You Make Informed Insurance Decisions

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When it comes to your insurance, making the right decision can be the difference between a covered loss or a nightmare. Knowing what to look for is one thing, but it’s just as important to know what NOT to do when considering your insurance agent and the kind of insurance you may need. What your goal should always be is to get the best possible combination of coverage, price, and service. To help you get to this point, we have a process that we use that helps us known you better and educates you on your risk and how best to manage them. The process is the same for a family or a business.

Understanding

It is important that we have an understanding of your needs, concerns, and risks. Our goal is to gain knowledge of what risks you have and how we can manage these together. Some risks we can say for sure may need insurance, but there may be some risks where insurance is not the best solution.

Educating

Once we understand your risks and needs, we educate you on how to manage them best. We believe that our primary purpose is to educate and inform our clients so they can make the best possible decision.

Planning

Once we agree on what your risk is, we set up a plan. The plan may be to offer insurance options, increase deductibles, transfer your risk, or self-insure. Notice that this is the first time we mention insurance. If the first word out of an insurance professionals mouth is insurance, all they are doing is trying to sell you a product, not deliver on a promise.

Managing

We manage your program through insurance placement; risk reduction techniques claims assistance and customer service. We understand that our job does not end when your policy is delivered. We answer questions and solve problems throughout the entire year.

Evaluating

To continue the process, we assess your program and make corrections based changes in your needs and risk. We believe that your insurance needs change, and therefore, our approach needs to be flexible enough to adapt and change over time.

In the end, you have a better-designed insurance program and be more satisfied with the results. Just remember, cheaper is not better and better is not always more expensive. We offer a way to add value to your insurance purchases.

Are You Looking In The Right Places For Your Insurance?

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A More Effective Way To Think About Insurance.

Everyone is looking for a good deal on his or her personal insurance.  Some people define a “good deal” as getting the lowest priced insurance, much like buying gas or other products of a similar kind.  However, there is a different way to define the “best deal” in insurance terms.  We want you to get the best value.  Let me describe what I mean.

You Are Hiring Agent—Not Buying A Policy

Rather than shopping around for the lowest cost insurance, why not shop for an agent who can help you find the best value.  Independent agents represent many different insurers.  You will benefit from an agent who represents many insurers; especially an insurer who has experience with your individual needs.  When you allow an agent to market your insurance needs to several insurers, it is an excellent way to bring value to the process and ensure that you will be presented with the best options available on the market today.  You want a relationship, not just a policy.

Insurance policies are not all created equal. Insurance is not like a commodity; insurance companies offer many different kinds of policies that may or may not offer the coverage you need.  Why pay for insurance you do not need, or worse, pay for coverage you thought you had but did not.

As an independent agent, we will not sell you more insurance, we will provide the right insurance.  In some circumstances, we may even tell our clients not to buy insurance.

Ask your agent about their experience and qualifications. Are they investing in extra training and do they have accreditations?

A good agent will:

  • Ask questions
  • Educate you
  • Bring their knowledge and skills into the relationship
  • Act an advisor not a sale person
  • Become a trusted partner

Agents Help Fill The Gap

Many insurance policies are filled with coverage gaps. These are areas where you need certain coverage, but the policy may not provide it. A coverage gap may have policy limits or deductibles not designed for your needs.  An agent acting as your advisor can help you identify these gaps and offer solutions.

We often use the phrase, “You often don’t know what you don’t know.”  Our job as your trusted partner is to listen to you, educate you, then partner with you in developing the right insurance solutions.

Here Is How You Benefit

  • The complex becomes clear. When you have a relationship with the agent who is serving you, they will make the complex world of insurance understandable and how best to manage it.
  • Is Insurance the only option? Clients may not always understand that there may be other ways to handle risk.  A trusted advisor is in the education business – not the selling business.
  • Value-added benefits. With a trusted advisor, you the buyer will have all the resources and knowledge of the agent and his/her team.
  • You have access to other experts. Wouldn’t it be great if your agent brought to your team attorneys, accountants, claims experts, loss control professionals, and more?  Well, a trusted advisor will do just that.

Give me a call and let us talk about how we are different and can help you understand your insurance purchase with clarity.  I want to earn your trust.

Reichley Insurance believes insurance is more than a transaction.  Insurance involves a trusted relationship built on a promise to put people before policies. Our promise is to listen to you, identify your risks, and provide solutions.  Every Reichley employee has the heart of a teacher.  Connect with us to experience The Reichley difference.

How We Put People Before Policies

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We have used “How We Put People Before Policies” as our tagline for many years.  We use it because we truly believe that people are more important than policies.  However, a tagline is meaningless unless it is put into practice.  Here are a number of ways we carry this out this concept every day.

Each Client Is Unique

We know your insurance needs are one of a kind and require personal attention.  Your family may require certain kinds of coverage and we will make sure you understand that.

Education Comes First

Before we even talk about insurance, we want to educate you on your risks and how these risks may affect your family or business.  We believe that if you are educated about your risk you will make educated decisions.

Excellence Starts With A Human Connection

When a client calls, they get a licensed professional who can speak to their specific needs and respond accordingly.  We listen to your concerns, ask questions, and then provide a response.

We Never Stop Learning

Risk and insurance is an ever-changing field.  That is why we, as a team, continue to expand our knowledge base and further our education.  This allows us to provide you with the latest trends regarding your risk and insurance.

Relationships Matter

Insurance is a relationship between you the client, the agent, and the insurance company.  We look out after your interests—we do not work for an insurance company.  We enjoy making personal connections with our clients, and look forward to the next time we interact with them.

What Do You Want From Your Insurance Relationship?

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The best relationships are built to last.  Long-term financial relationships are much more than a quick transaction or low price.  Recent surveys by JD Power & Associates found that consumers actually valued long-term relationships.  There are many ways agents can build value and create lasting positive relationships with their clients.

Why Lasting Relationships Matter

If you listen to most insurance advertisements, they tell you to shop your insurance every year and over time, you may save money.  The problem with this concept is insurance is not a specific “one size fits all” product that you might buy and expect to be what you need.  For example, when you buy a faucet, you would not buy all the individual components of a faucet, put it together yourself, and hope it worked.  Rather, you purchase a completed faucet, install it, and it works for years as promised when you bought it.

With insurance, you go into a contractual agreement with the insurer that your claim will be paid based on the terms of the policy.  Insurance is unique and it takes knowledge and skill to put together the right combination of coverage for each individual.  Why would anyone build an insurance product themselves when a professional, experienced, and licensed agent can do it better?

Your Agent Will Care About What You Care About

  1. An agent will get to know your family and your individual needs. Over time, agents develop close relationships with their clients and care about their well-being. Wouldn’t it be good to be on a first-name basis with an agent who knows you and your family, and lives and works in the same local community that you do?
  2. Your agent will know what risks you have. As in any relationship your agent will better understand your risks and be able to educate you on how to manage these risks.
  3. You care about convenience, choices, and control. Your agent will provide you with options of Insurance policies, the ability to control how you access your account, and the convenience of a simple insurance purchasing process.

How Agents Help Build Lasting Relationships

  1. By educating their clients rather than selling a product.
  2. Agents are always keeping up on the latest issues and trends to share with their clients.
  3. You can call their office and get a professional team member who knows who you are.
  4. Agents will meet you where you are.
  5. Life-changing events may require a meeting with your agent; we are here for you.
  6. Instead of calling a voicemail or making an appointment, interested consumers can speak directly with an agent immediately and ask any question they choose.
  7. Agents know what your insurance policies cover and do not cover, which helps you when you have a claim.
  8. An agent will take the lead and work through a claim to make sure you are satisfied.

In conclusion, our marketing plan is not based on internet ads, or catchy slogans, our marketing plan is to have completely happy and satisfied customers and build long-lasting relationships.

While the massive national agencies spend millions on television ads and offer barebones policies, they do not know you. When your needs change or your situation complicates, you don’t want an automated phone tree or cold cyber-agent. You want to talk to compassionate, honest insurance experts – that’s our team. You shouldn’t have to spend hours researching and comparing policies. Let the specialists at Reichley guide you through the complex insurance industry.

Call today to alleviate the worry and get covered – (937) 429-0655.